Jack walked into the office one Monday morning. Underneath his arm, he carried a rolled-up piece of poster paper. He walked to the back of the building, where a group of couches and tables made up the "Engineering Conference Room," and used masking tape to stick his homemade poster to the wall. On it, Jack had carefully written in block letters, "KEEP CHANGES SMALL." Satisfied, he went to the cube the company let him use and waited for the developers to get there.