AdWords API
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type MobileExtension (v201209)

Represents a phone extension.

This type of ad extension attaches a phone number to a text ad, which lets customers call the advertiser directly from the ad. Phone extensions will appear as clickable phone numbers beneath the main text ad, and will be visible to high-end mobile device users who access google.com search, Voice search, Google Mobile App, or Google Maps for Mobile from their phone.

Learn more about phone extensions.


Namespace
https://adwords.google.com/api/adwords/cm/v201209
Fields
Field Type Description
AdExtension (inherited)
id
Filterable
Required
Selectable
xsd:long Id of ad extension This field can be selected using the value "AdExtensionId". This field can be filtered on. This field is required and should not be null when it is contained within Operators : REMOVE.
AdExtension.Type xsd:string Indicates that this instance is a subtype of AdExtension. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
MobileExtension
phoneNumber
Required
Selectable
StringLength
xsd:string Advertiser's phone number to append to the ad. This is typically the E.164 representation (e.g., "+16502530000"). This field can be selected using the value "PhoneNumber". This field is required and should not be null. The length of this string should be at least 3.
countryCode
Required
Selectable
StringLength
xsd:string Two-character country code (e.g. "US") of the advertiser's phone number. See the list of available country codes. This field can be selected using the value "CountryCode". This field is required and should not be null. The length of this string should be between 2 and 2, inclusive.
isCallTrackingEnabled
Beta
Selectable
xsd:boolean Indicates whether this represents a call tracking extension. This field can be selected using the value "IsCallTrackingEnabled". This is a beta feature.
isCallOnly
Selectable
xsd:boolean Indicates whether the extended ad should be call only, where the phone number will be displayed and the URL will not. This affects search and display ads in high end mobile devices (e.g. iPhone and Android phones). This field can be selected using the value "IsCallOnly".

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