AdWords API
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type ExcludedKeywordSearchParameter (v201209)

A SearchParameter for KEYWORD IdeaTypes that specifies Keywords that should be excluded from the results.

The KeywordMatchType associated with these keywords is used to provide various filtering strategies. For example, the excluded keyword "brand x player" will exclude ideas from the resulting ideas as described by the table below.

Idea BROAD PHRASE EXACT
brand x player Exclude Exclude Exclude
blu-ray brand x player Exclude Exclude Include
brand x dvd player Exclude Include Include
brand x dvd Include Include Include

This element is supported by following IdeaTypes: KEYWORD.

This element is supported by following RequestTypes: IDEAS, STATS.


Namespace
https://adwords.google.com/api/adwords/o/v201209
Fields
Field Type Description
SearchParameter (inherited)
SearchParameter.Type xsd:string Indicates that this instance is a subtype of SearchParameter. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
ExcludedKeywordSearchParameter
keywords
ContentsDistinct
ContentsNotNull
NotEmpty
Required
cm:Keyword[] A List of Keywords to be excluded from the search results. This field must contain distinct elements. This field must not contain null elements. This field must contain at least one element. This field is required and should not be null.

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