AdWords API
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type AdStats (v201209)

Service
AdGroupAdService MutateJobService
Dependencies
AdGroupAd
▼
AdStats
Inheritance
Stats
▼
AdStats

Represents stats specific to Ads.

Namespace
https://adwords.google.com/api/adwords/cm/v201209
Fields
Field Type Description
Stats (inherited)
startDate xsd:string Starting date (inclusive) of the statistics. Format is YYYYMMDD.
endDate xsd:string Ending date (inclusive) of the statistics. Format is YYYYMMDD.
network Stats.Network The ad network which the stats are for.
Enumerations
SEARCH
Aggregate of GOOGLE_SEARCH and SEARCH_NETWORK.
GOOGLE_SEARCH
SEARCH_NETWORK
CONTENT
Aggregate of CONTENT_KEYWORD_BID and CONTENT_PLACEMENT_BID.
CONTENT_KEYWORD_BID
CONTENT_PLACEMENT_BID
ALL
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
clicks
Filterable
Selectable
 xsd:long Number of clicks. This field can be selected using the value "Clicks". This field can be filtered on.
impressions
Filterable
Selectable
 xsd:long Number of impressions. This field can be selected using the value "Impressions". This field can be filtered on.
cost
Filterable
Selectable
 Money Cost. This field can be selected using the value "Cost". This field can be filtered on.
averagePosition
Filterable
Selectable
 xsd:double Average position of ads. This field can be selected using the value "AveragePosition". This field can be filtered on.
averageCpc
Filterable
Selectable
 Money Average cost per click. This field can be selected using the value "AverageCpc". This field can be filtered on.
averageCpm
Filterable
Selectable
 Money Average Cost Per Impression. This field can be selected using the value "AverageCpm". This field can be filtered on.
ctr
Filterable
Selectable
 xsd:double Click Through Rate. This field can be selected using the value "Ctr". This field can be filtered on.
conversions
Filterable
Selectable
 xsd:long Number of conversions. This field can be selected using the value "Conversions". This field can be filtered on.
viewThroughConversions
Filterable
Selectable
 xsd:long Number of conversions (view-through). This field can be selected using the value "ViewThroughConversions". This field can be filtered on.
Stats.Type xsd:string Indicates that this instance is a subtype of Stats. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
AdStats
percentServed
Selectable
 xsd:double Percentage of time this ad gets shown This field can be selected using the value "PercentServed".

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