StumbleUpon Paid Discovery Blog
The StumbleUpon Paid Discovery team is excited to present a new campaign creation interface with tons of upgrades. We heard your feedback and got to work! What’s New? Spend ASAP or Spend Evenly: Advertisers now have the option to spend budgets as … Continue reading
Introducing Price Changing Feature
The Paid Discovery team is proud to announce the rollout of our new price adjustment feature! Now advertisers can quickly change the price per stumble by visiting the “Manage” page on the left-side navigation toolbar. Please note that each price … Continue reading
StumbleUpon Expands National Sales Team to Meet Native Advertising and Content Marketing Demand
Today, StumbleUpon – the largest online content discovery platform – announced that it has expanded its national sales team to build upon current advertising products and tools. Already a leader in native advertising and content distribution, the company’s advertising platform is built … Continue reading
StumbleUpon Announces Launch of 5by App!
It’s a video revolution: 5by debuts its super-powered, personalized video apps 5by, a free video recommendation app acquired by StumbleUpon in September 2013, is now available for download in the App Store and on Google Play http://app.5by.com/ 5by is a personal video concierge and … Continue reading
Adding Pages to Your Dashboard
When starting with Paid Discovery, you will notice that we do not advertise with traditional display ad units. Your URL is your asset, as we like to say! Once you’ve decided which URL(s) you’d like to traffick, you’re ready to … Continue reading
Setting Your Campaign Live
We often receive the question from our advertisers, “How do I know when my campaign is live?” Since our ad-serving platform is designed to allow delivery on the daily level, URL level, and individual campaign level, there are several ways … Continue reading
New Updates to Paid Discovery: Campaign Creation and Pricing
We’re excited to announce two new updates to Paid Discovery! 1. Campaign Creation Flow We took your feedback and have made the process of creating campaigns much simpler and easier to understand. Our new creation flow guides you through each … Continue reading
Paid Discovery Team’s Favorite Stumbles of 2012
It’s been said (a lot) that the world is going to end on Friday, 12/21/2012. You know what is not going to matter if the world does end — whether you use native or banner advertising. So, let’s press the … Continue reading
3 Targeting Options That Enable You To Reach Your Target Audience
Don’t waste a great creative on the wrong audience. According to a Nielsen report, there are high incidences of online advertising campaigns NOT reaching their desired audience. For example, an analysis of a set of campaigns showed that when comparing … Continue reading
Content Marketing (Part 2) – Key Pillars and Content Development
In Part One, I went over Rosie Siman’s definition and the factors pushing Content Marketing to the forefront of brand strategy based on her Content Marketing – November 2012 report. In Part Two, I will review Siman’s key pillars of … Continue reading