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A corporate anniversary is not just a celebration. It is an opportunity that comes no frequently than every five years. While you've got the spotlight, you should use your company's anniversary as a vehicle to communicate core company initiatives.

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EditSteps

  1. Celebrate a Corporate Anniversary Step 1.jpg
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    First off, you need to figure out all the relevant audiences for your celebration and determine every goal you want your corporate anniversary to accomplish. Regardless of whether you are a small family owned company, or a Fortune 50 corporation, the resources for your anniversary are going to be limited, so you should figure out your budgets and personnel before you start planning.
    • One confusion with corporate anniversaries is that while you celebrate your corporate history, company anniversaries are about the future; not the past. That being said, people are going to be focusing on your history and track record. Smart organizations find ways to use their history as a way to communicate their future, especially where they are going and what they intend to do.
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  2. Celebrate a Corporate Anniversary Step 2.jpg
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    Employees have a limited attention span, so find a way to make a huge impact over time. Throw a celebration, but give away some sort of keepsake, a corporate history book, a documentary, or branded apparel.
  3. Celebrate a Corporate Anniversary Step 3.jpg
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    Sometime, companies integrate their employees into the process by allowing them to contribute to the company archive or share stories.
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EditTips

  • Figure out how to tell your corporate history
  • Determine your audiences and goals
  • Figure out whether press should be involved
  • If your organization is big enough, hire a consultant to write a corporate history book or create a corporate archive.

EditWarnings

  • Be wary of costs


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Article Info

Categories: Work World

Recent edits by: Zach Reizes, Teresa, Carolyn Barratt

Thanks to all authors for creating a page that has been read 13,656 times.

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