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The flakes, the chex, the bran, the corn... Does it ever seem like cereals are just a mix and match of a few basic ideas? Here's your artist's palate for designing the next breakfast hit.

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Steps

  1. Design a Cereal Step 1.jpg
    1
    Pick a target consumer. Are you designing a cereal for babies, children, teens or adults? Health nuts or sugar lovers? What nutritional information or special dietary contributions do you want to boast? These will inform your answers to the remaining questions.
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  2. Design a Cereal Step 2.jpg
    2
    Pick a base ingredient. This is generally a type of grain. The most common choices are corn, wheat, bran, rice and oats.
  3. Design a Cereal Step 3.jpg
    3
    Pick a shape. Consider: flakes, rings, puffs, hollow woven shapes (think Crispix or Chex) or shredded clumps.
  4. Design a Cereal Step 4.jpg
    4
    Pick the sweetener(s), if desired. These can include dried fruit (raisins, cranberries, apple bits, etc.), fruit flavoring, sugar (glazed on, frosted on, or baked in), chocolate, honey, marshmallows, nuts and cinnamon.
  5. Design a Cereal Step 5.jpg
    5
    Finally, if you're marketing to children, you can't pass up creating a unique mascot character and trademark slogan for the commercials between Saturday morning cartoons. (It's also a sure way to find your way onto a pseudo-vintage T-shirt 20 years later...)
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Tips

  • The form and combination of the flavoring ingredients in step 4 is where the largest element of creativity comes in. Raisins coated in powdered nuts? Dried strawberries? Chocolate that doesn't turn the milk brown? All have grown out of attempts to make something new out of the same old choices. What can you create?
  • Invent what you desire! You dreamed of pink marshmallow puffs with candy cotton coating? Do it!!
  • Whole-grain is hot right now. The new (2005) USDA Food Guide Pyramid recommends that half of the grains we eat be whole (as opposed to refined), so people are currently scrambling to find those 3 ounces of whole grain to add to their diets. This sitefrom the CSPI organization offers some more details on the difference.

Warnings

  • Beware that refined grain and chemical additives lead to alcoholism and lust. At least that's what Graham cracker inventor Sylvester Graham believed.
  • On the other hand, that may explain why bran flakes are so boring...

Related wikiHows

How to
Make Honey Cornflakes

How to
Make a Smoothie

How to
Prepare Cereal

How to
Make a Cereal Box and Juice Carton Placemat

Sources and Citations

Article Info

Categories: Breakfast Cereal

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