See your customers with new eyes.

Audience management demo

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Build unique audience profiles and view them holistically across all business units. The audience management capabilities in Adobe Media Optimizer integrate online and offline data from every imaginable source to deliver a unified view of all your audiences — so you can quickly identify your most valuable customers and deliver targeted messages that inspire them to act.

 

Read the capability spotlight for advertisers ›

Read the capability spotlight for publishers ›

Features of audience management

Data integration


Combine information from various online and offline sources, including CRM and site visitor data, partner data, and aggregate data, to create a single set of audience profiles for targeting and optimization.

Profile distribution


Easily submit profiles to any content delivery platform, including demand-side platforms, content management systems, and ad servers.

Look-alike modeling


Use algorithmic models to identify new prospects whose characteristics and behaviors are similar to your most valuable customers, so you can extend the reach of your marketing programs.

Additional resources

Terra Networks let customer preferences guide each individual's online experience.

Terra Networks lets customer preferences guide each individual’s online experience.
Read more ›

Learn how to easily get the right messages to the right customers with Adobe Media Optimizer.

Learn how to easily get the right messages to the right customers with Adobe Media Optimizer.
Watch now ›

Learn about the challenges digital advertisers face and the way Adobe Media Optimizer addresses them.

Learn how Adobe Media Optimizer addresses many of the challenges digital advertisers face.
Download solution overview ›

Adobe is a leader among
data management platforms.

Find out why Forrester gave Adobe such high marks in its DMP-centric Forrester Wave™ report.

See all Media Optimizer capabilities ›

See the next capability:
search management ›

Adobe Marketing Cloud is the answer to
your marketing problems.

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