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Media outlets receive numerous press releases. In a week, it is not uncommon for hundreds of press releases to come across the desks of news editors at newspapers, magazines, and radio and television stations. For a press release to grab the attention of the person making the decisions about what is printed or broadcast, it has to stand out. For your press release to stand apart from all the others, it is crucial to know how to use quotes in a press release correctly and effectively.

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Steps

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    Place a quote in your press release that shows the impact your subject matter will have on readers or viewers.
    • The first quote in your press release should appear as near to the beginning as possible and should discuss positive attributes of the topic of your press release. For example, if you are writing about a new company opening, the quote should be about what the company will bring to the area in which it will be located. Quote a company spokesperson or corporate head about sustainability, new jobs, and the company's commitments to protecting the environment, and being a good community partner.
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    Include a quote outlining a specific example of something positive about the subject of the press release.
    • If your press release is announcing a performer who is making an appearance in your community, get a quote from the performer about something he or she has done for charity. Be sure to ask the person how the gesture made him feel, as this will give the reader a glimpse of the performer's good character.
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    Use quotes that address any problems that exist that might be solved or alleviated by the subject of your press release.
    • If you are writing about a new store, find a quote that outlines how the shop will boost the economy, give shoppers more choices, or add to the ambiance of the place in which it is opening. If you're promoting an event, use a quote that details the family fun or affordability aspects of the event.
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    End the press release with a strong, positive quote.
    • The final quote in your press release should make an impact. Make it something positive and memorable, including as many selling points as possible.
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Tips

  • When deciding what quotes to use in your press release, choose quotes that people will easily understand. A press release will likely be read by people of various education and socioeconomic backgrounds, and as such, the quotes need to be as clear and concise as possible.
  • Remember, the main purpose of a press release is to promote and sell. It is perfectly acceptable to use quotes that will help achieve that goal. While the rest of the text of a press release is about facts and figures, quotes from actual people will help put a face on whatever it is you are writing about.
  • People respond to familiarity. If you can connect the subject of your press release with a famous quote, using one could boost the readability of the release. For instance, a quote from Thomas Edison could be used in a release about an electrical supply store. Likewise, if you're trying to sell something for Valentine's Day, William Shakespeare's plays are filled with romantic quotes. There are several books on the market that contain famous quotes.

Related wikiHows

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Sources and Citations

Article Info

Categories: English Grammar

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