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There are many tips and techniques to improve search engine rankings and increase link popularity. One of the most powerful, yet simple methods is sharing content, as in writing articles that you then feed to article directories. Done right, this technique will drive an enormous amount of targeted traffic to your offer. Article writing can become a tedious, mind-numbing experience, for a number of reasons. One of the biggest hurdles is gathering content that is fresh, valuable, not easily accessible, and is tremendously compelling to your target market. Where do you find this kind of information? Corporate web sites!

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Steps

  1. Find Free Content for Search Engine Optimization Step 1.jpg
    1
    Find the corporate web site for the companies that make the products your target market is buying or have an interest in. You might have to do a little "link dancing" to find them.
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  2. Find Free Content for Search Engine Optimization Step 2.jpg
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    Once at their site, look for the press room or media center. There, you will find current and past press releases or white paper releases full of fresh, valuable, and not easily accessible content (because your competition doesn't know where to look for it).

    • What is a white paper? White papers are documents released by companies, organizations, and government agencies to authoritatively describe products, technologies, and policy. Though a white paper is not necessarily an unbiased report, it will typically provide a more detailed overview than press releases and many other forms of documentation.
    • White papers can be book-length long...with nuggets of great content you can use for article writing, your e-zine, or to create an information product geared toward your specific niche. Just dive in and look around. Each press release or white paper always has contact information included. Most will mention a person in the corporation to contact for additional information.
  3. Find Free Content for Search Engine Optimization Step 3.jpg
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    Call them and ask for an interview. Their credentials will establish your credibility even more in your customer's eyes.
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