Overview
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Web Experience Management
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Media Optimization
Testing and targeting
Campaign Management
Why Adobe
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Accurate predictions. Increased return.

Marketers have limited budgets to reach specific advertising goals in ever-evolving markets. Adobe can help you forecast and optimize your media efforts.

See howSee how Media Optimizer works ›

What is Adobe Media Optimizer?

 

Adobe Media Optimizer accurately predicts the impact of changes to your search, display, and social ads, then helps you manage and automate the campaigns, freeing resources for other high-impact initiatives. Integration with Adobe Analytics helps you reach your retargeting and high-value audiences in real time and at scale across web and mobile channels.

See what's new with Adobe Media Optimizer ›

Read the solution overview ›

Solution overview

Combining Adobe Analytics metrics with Adobe Media Optimizer increases ROI an average of 16%.
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Media Optimizer capabilities.

Search management


Search management


Forecasting models predict campaign performance for search, PLA, and mobile campaigns.

Display
 management

Display
 management

Drive conversions by reaching your high-value audiences in real time across the web using Adobe Media Optimizer Display.

Social ad management


Social ad management


Manage, optimize, and scale your Facebook advertising campaigns.

Integrated analytics


Integrated analytics


Leverage engagement metrics for optimization to improve ad campaign results.

Performance management


Performance management


Accurate algorithms for online advertising campaigns deliver precise forecasts and superior optimization.

Retail optimization


Retail optimization


Predict and optimize the performance of advertising campaigns based on conversion and engagement data gleaned from analytics.

Audience management


Audience management

Build unique audience profiles and view them holistically across all business units.

Put your money where it counts.

Put your money where it counts.

Learn how Adobe Media Optimizer helps social advertising firm Admosis maximize ad spend.

 

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You’ve got data. Use it wisely.

You’ve got data. Use it wisely.

Lenovo increased its revenue by 175% with Adobe Media Optimizer.

 

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Unlock the value of your keywords.

Unlock the value of your keywords.

Combine Adobe Media Optimizer forecasts with Adobe Analytics engagement metrics for more long-tail keyword success.

 

Read the solution integration overview ›

Exchange apps in the cloud
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