Net Applications
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This article contains content that is written like an advertisement. (August 2010) |
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| Industry | Web Analytics Market Research Online Optimization Web Marketing |
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| Founded | 1999 |
| Headquarters | Aliso Viejo, California, United States |
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Key people
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Phil Vizzaccaro (Founder and CEO) Vincent Vizzaccaro, Exec. VP of Marketing and Strategic Relationships Matt Hopkins, Exec. VP of Sales and Business Development Edward Gluzman, VP, Eng |
| Products | HitsLink Web Analytics NetMarketShare SurveyWare SearchTerms.com SharePost Bookmarking Managed DNS 1stWarning Site Monitoring |
| Website | Net Applications |
Net Applications is a web analytics firm. The company is commonly known in the web browser development and technology news communities for its global market share statistics.[citation needed]
Contents
Net Applications History[edit]
Since 1999, Net Applications is a source of applications for webmasters and eMarketers. Headquartered in Aliso Viejo, California, Net Applications distributes its services through over 7,000 partners and affiliates.[citation needed]
[edit]
Net Applications is known for being a provider of usage share statistics for web browsers and operating systems.[citation needed] It provides these services through its product Market Share. The statistics are available on a month-to-month basis for free but they are also available down to hourly statistics as a paid service. The freely available statistics stretch back to November 2007 though their data stretches back to at least Q4 2004. On 2009-08-01, Net Applications began weighting its raw data based on the number of internet users in the countries concerned, using data from the CIA ; the changes were applied retroactively to older data.[1] Net Applications measures browser usage by tracking the machines that visit the 40,000 sites it monitors for clients, which results in a pool of about 160 million unique visitors per month.
Criticism[edit]
While the statistics released by the company routinely place Operating Systems sold by Microsoft (Windows) and Apple (Mac OS X) with a high market share in the desktop computer category (through 2013), Vincent Vizzaccaro (EVP - Marketing and Strategic Alliances, Net Applications, 2002-) has stated that Microsoft and Apple are among the company's clients.[2] The company has also admitted that their statistics are skewed.[3] These admissions and the fact the company doesn't make their data sources or processing methods public, has led some to criticize the company,[4] questioning their impartiality and the reliability of their statistics.
See also[edit]
References[edit]
- ^ "Country Level Weighting". Net Applications. 2009-08-01. Retrieved 2009-08-01.
- ^ "Vincent Vizzaccaro LinkedIn Profile". LinkedIn.com. 2009-02-09. Retrieved 2013-10-09.
- ^ "Safari market share tops 7%, but tracking firm admits data is skewed". The Industry Standard (via The Internet Archive). 2008-12-02. Retrieved 2013-10-09.
- ^ "Microsoft and Apple Pay Net Applications". TechRights.org editor Dr. Roy Schestowitz. 2009-02-04. Retrieved 2013-10-09.
External links[edit]
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