An ostrich attack is straight out of Jurassic Park. Like that movie’s velociraptors, ostriches are fast—they can run at up to 45 mph (72 km/h)—and they have a sharp nail on each of their feet that is capable of slicing a person open with one kick. Unlike velociraptors, however, an ostrich can reach more than nine feet tall and 350 pounds.
In fact, many posts come out of users’ real-life experiences. One of community manager Krystle Chung’s favorite articles tackles How to Toilet Train Your Cat: “The part that I get a kick out of is one of the tips is, ‘Do not teach your cat to flush.’ It turns out your cat will flush all day long. You couldn’t hire someone to research that tip. Somebody actually found out the hard way.”
Matt Garcia may be only 19, but he’s had plenty of life experiences to share via wikiHow articles. The 21 articles started by the Canadian biology student include this very specific set of instructions, which he wrote while recovering from surgery. He has a heart condition and ended up on life support after having a heart attack in his mid-teens. One of the tubes required for the machines caused nerve damage to his left leg, putting him in a cast and on crutches. “It did feel really good to share that knowledge,” Garcia says.
“It’s one of those things where you’d think it’s a joke article,” Herrick says, “but it turns out this actually happens pretty frequently.” About 400 people die this way every year, and it’s a particular problem in Canada, where 10 percent of drowning deaths happen in vehicles. “We get a lot of people writing and saying that reading about what to do in this situation eases their anxiety,” he says.
4. Internet Skepticism
In another article, about how to treat a common cold, she spotted a recommendation to get a Slurpee from 7-Eleven. “In those cases, I look for reliable sources for information to add,” she says. “It’s about information literacy. You can’t believe everything you read on the Internet.”
Of course, that’s exactly why wikiHow—or any wiki—engenders skepticism. The site does have rules about what kinds of topics can be posted (in short, nothing that can cause harm) and has hundreds of volunteers as well as a few paid staffers reviewing every post. But Wilson is also proof that the system mostly works: Some users might have good ideas for posts, even if they don’t have the knowledge to back them up. Others can come along and add their knowledge. As contributor Betsy Megas says, “The fastest way to a good page is a bad page.”
If only a computer could spit out answers to all of life’s dilemmas, right? Maybe it can’t exactly do that, but it can at least help. “It’s almost as if you have a friend to talk to when you read these,” says wikiHow COO Elizabeth Douglas. “Wikipedia is all factual information, things that are true or false. You don’t find the depth and the breadth and the empathy and the understanding of humans there. wikiHow is about people sharing their experience with others.”
6. Culture of Niceness
The company’s leaders have worked to instill a culture of niceness—which emphasizes positive feedback and personal contact—that frequent users cite as the reason they’ve contributed so much. “We are nice to our community members,” Douglas says, “and we encourage them to be nice.”
On the most recent episode of Modern Family, Claire is trying to locate her daughter Haley. Claire has wikiHow open as she voices her concern over FaceTime with her husband Phil (the whole episode is shot through the perspective of Claire’s laptop). She even zooms in on the article when she wonders what she should do!