Customize

You can customize the button in your app which triggers an interactive post. In this example, it is "Share."

Share

When a user clicks your app's button, a Google+ share dialog opens. You can prefill the text in the dialog and prefill suggested Google+ contacts or email address recipients.

Notification

The interactive posts triggers a notification that is seen across Google and on mobile devices.

Call-to-action

When the recipient views the interactive post there is a prominent call-to-action. You can choose from over 100 call-to-action labels to appear on the button. Choose the one that is most relevant, for example "Buy".

Buy

When the recipient clicks the call-to-action button in the interactive post, they are taken to a specific place in your app. You can auto-start the action, such as adding an item to their cart or starting the buying process.