.com Disclosures: How to Make Effective Disclosures in Digital Advertising
Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective...
Ads for Business Opportunities: How To Detect Deception
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Promoters of fraudulent business opportunities run ads where their targets are likely to see them: in daily and weekly newspapers, in magazines, and on the Internet. Advertising sales staff with a...
Advertising and Marketing on the Internet: Rules of the Road
Advertising on the Internet? The rules that apply to other forms of advertising apply to online marketing, too. These standards protect businesses and consumers – and help maintain the credibility...
Advertising Consumer Leases
Does your company advertise consumer leases? This publication focuses on your legal obligations under the Consumer Leasing Act and Regulation M.
Advertising FAQ's: A Guide for Small Business
Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.
Advertising Platinum Jewelry
Explains the new portion of the FTC’s Jewelry Guide that discusses requirements for jewelry sellers when marking and advertising platinum jewelry and disclosures concerning products alloyed with non-...
Amended Franchise Rule FAQ's
Get answers to frequently asked questions about the Amended Franchise Rule, 16 C.F.R. Part 436
At-Home Medical Billing Businesses
Ads for business opportunities doing medical billing may sound like the perfect work-at-home option, but beware. The reality is that few people who pay for medical billing opportunities make any...
Avoid Fake-Degree Burns By Researching Academic Credentials
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Some resumes list credentials — like a college degree or professional certification — that sound credible, but were bought from “diploma mills.” Human resources professionals need to educate...
Background Checks: What Employers Need to Know
If employers use background checks in making personnel decisions, they must comply with the Fair Credit Reporting Act and laws that protect people from discrimination. The FTC and EEOC have tips for...
Big Print. Little Print. What's the Deal?
If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure must be clear and conspicuous. Read more about why fine print is not so fine in advertising and...
Bogus Business Opportunities
Thinking about investing in a bizopp? The FTC’s Business Opportunity Rule requires companies to disclose key information before you buy. Follow these tips to avoid a bizopp rip-off.
Business Guide to the FTC's Mail, Internet, or Telephone Order Merchandise Rule
Do you sell products by mail, by phone, or online? This publication discusses what the FTC's Mail Order Rule covers, offers how-to compliance advice, answers common questions, explains where to...
Businesses Must Provide Victims and Law Enforcement with Transaction Records Relating to Identity Theft
The Fair Credit Reporting Act (FCRA) spells out rights for victims of identity theft – and responsibilities for your business. Are you complying with the requirement that you provide victims of...
Businessperson's Guide to Federal Warranty Law
Do your product warranties comply with law? This guide explains the Magnuson-Moss Warranty Act, the federal law governing warranties on consumer products.
Buyers Guide
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The FTC's Used Car Rule requires dealers to post a Buyers Guide in every used car they offer for sale...
Buyers Guide (Fillable form)
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The FTC's Used Car Rule requires dealers to post a Buyers Guide in every used car they offer for sale. This version of the form can be filled in...
Buyers Guide (Format Notes)
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The FTC's Used Car Rule requires dealers to post a Buyers Guide in every used car they offer for sale. This version of the form includes the format notes for the forms...
Buying a Franchise: A Consumer Guide
Thinking about buying a franchise? Investigate before you invest. Before you sign on the dotted line, read this guide for advice on evaluating franchise opportunities.
Cachet of Cashmere: Complying with the Wool Products Labeling Act
Does your business manufacture or sell clothing or household items that contain wool – including specialty wools like cashmere, camel hair, mohair, alpaca, llama, or vicuna? Find out how to comply...
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