Xbox Video is a digital video service developed by Microsoft that offers full HDfilms and TV shows available for rental or purchase in the Xbox Video Store. The service is available on Xbox 360, Xbox One, Windows 8 and later, and Windows Phone 8 and later.[1] Xbox Video is also accessible on the web at video.xbox.com. Xbox Video was released along with its music-oriented sister service "Xbox Music" on October 14, 2012, both services replaced Microsoft's previous Zune branded line of products and services. Xbox Video is Microsoft's answer to and competes more directly with similar online video stores including PlayStation Network, iTunes Store, Google Play, and Amazon Instant Video.
At E3 2009, Microsoft announced their 1080pstreaming video service, which allows users to stream video over an internet connection.[3] This technology is a key part of Xbox Video for their video streaming service.
With the announcement of Xbox Music services which would replace the Zune Marketplace music service, speculation arose about "Xbox Video", a potential service that would offer movies and television series, because the term "music" in the name of the service gave the impression that Xbox Music will offer strictly music, thus excluding films and television series.
Xbox Video was launched along with the Xbox Music service on October 16, 2012 for Xbox 360, Windows 8, and Windows Phone.[citation needed]