Shomi
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| Type | Joint venture |
|---|---|
| Founded | August, 2014 |
| Headquarters | Toronto, Ontario, Canada |
| Area served | Rogers and Shaw subscribers |
| Parent | Rogers Communications Shaw Communications |
| Slogan(s) | What's Good |
| Website | shomi.com |
| Type of site | Video on demand |
| Launched | November 4, 2014 |
Shomi is a Canadian subscription video on demand service for cable and satellite subscribers jointly owned by Rogers Communications and Shaw Communications. The service is viewed as a Canadian-based competitor to Netflix, with a library of 1,200 films and 11,000 hours worth of television programs available on-launch.[1] Shomi content can be accessed through the video on demand libraries of the user's respective television provider, or as an over-the-top service through the service's website and apps.
As of its beta launch on November 4, 2014, the service is not available as a standalone product and can only be purchased through participating television or internet service providers—specifically, those owned by Rogers and Shaw. It competes directly with other subscription-based over-the-top streaming services, such as Netflix in Canada, as well as Bell Media's CraveTV.
Distribution[edit]
Shomi is available via the video on demand library of subscribers' set-top boxes, and as an over-the-top service via its website, mobile apps, video game consoles, and other devices.[2] The service is priced at $8.99 per month;[2][3] for its beta phase, Shomi is only available to those who are customers of Rogers and Shaw's internet or cable television services. A Rogers representative stated that the venture was "evaluating various distribution models" and was in talks with other television providers.[4]
Content[edit]
At its initial launch, the service offers 340 TV series (11,000 hours) and 1,200 movies.[3] Rather than using computer algorithms for suggesting content that a viewer may be interested in based on past viewing habits, Shomi content is divided into manually curated categories.[2][3]
In October 2014, the service announced a content deal with the American premium cable service Starz, which will see some of that channel's original series, including Power, Survivor's Remorse, Black Sails, The White Queen, Spartacus and Da Vinci's Demons, distributed through the service.[5] In 2015, the service announced its addition of the Amazon Prime web series Transparent.[6]
The service has also announced a partnership with City on the original series Between, starring Jennette McCurdy. The series will premiere simultaneously on City and Shomi, and will also be distributed on Netflix outside of Canada.[7]
Reception[edit]
In February 2015, the Consumers’ Association of Canada and the Public Interest Advocacy Centre filed a complaint with the Canadian Radio-television and Telecommunications Commission (CRTC) about Shomi and Bell Media's competing service CraveTV, arguing that their exclusivity primarily to those who are subscribers of their respective owners' television services was a form of tied selling that "[discriminates] against customers who wish to only view programming through an Internet service provider of their choice".[4]
On March 12, 2015, the CRTC announced new proposed regulations for video on demand services, creating a new category for "hybrid online video-on-demand" services between unregulated digital services and licensed video on demand services offered by providers, which are not allowed to offer "exclusive" content and are also subject to genre protection and Canadian content rules. These services would not be bound to the aforementioned rules, including the ability to offer "exclusive" content, and can be made accessible within a television provider's video on demand system, but they must be also offered over-the-top on a standalone basis without a television subscription.[8][9]
The CRTC did not explicitly state whether CraveTV or Shomi would be classified as a "hybrid" VOD service under its proposed regulations, thus requiring them to offer their service on a standalone basis.[8]
References[edit]
- ^ "Rogers, Shaw launch rival Netflix-like service Shomi". CBC News. 26 August 2014. Retrieved 29 August 2014.
- ^ a b c "shomi Available to Rogers & Shaw Internet and Cable Subscribers". Broadcaster Magazine. 3 November 2004. Retrieved 4 November 2004.
- ^ a b c Nicole Bogart (26 August 2014). "What is ‘shomi’ and how does it work?". Global News. Shaw Media. Retrieved 8 September 2014.
- ^ a b "Consumer groups challenge ‘tied selling’ of CraveTV, Shomi services" (The Globe and Mail). Retrieved 6 February 2015.
- ^ "shomi Partners with Starz Digital Media". Broadcaster, October 3, 2014.
- ^ "TV series Transparent coming to Shomi". Toronto Star, January 12, 2015.
- ^ "Canadian drama series to debut on ‘shomi’ streaming service". Global News, October 20, 2014.
- ^ a b "CRTC proposes looser regulation if broadcasters offer CraveTV, Shomi to all Canadians". The Globe and Mail. Retrieved 12 March 2015.
- ^ "Let's Talk TV: CRTC announces measures to support the creation of content made by Canadians for Canadian and global audiences". CRTC. Retrieved 12 March 2015.
External links[edit]
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