Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make Apple Watch something you’ll love to use every day. As well as something you can’t wait to put on every morning.
Everyone’s style is different, as is everyone’s wrist. So Apple Watch comes in two case sizes: 38mm and 42mm. Both of which can be set up to work on either your left or your right wrist.
We created Apple Watch from custom alloys of stainless steel and aluminum — each in two finishes — as well as unique formulations of 18-karat yellow and rose gold. All were specially developed not only to look great, but to stand up to the physical demands of daily wear. Apple Watch is also water resistant, so you can wash your hands or go out in the rain without a second thought.*
Learn more about the materials in Apple Watch
A different band can really change the look of Apple Watch. So we created a full range of them in a variety of materials. The grooves in each case are precision engineered and CNC machined to ensure a perfect fit with any band. And beautifully designed buckles and closures provide the perfect finishing touch.
Each watch comes with a variety of faces. From traditional designs. To playful characters. To visualizations of time that are as educational as they are beautiful. Most faces are extensively customizable — you can change colors, choose design elements, and add functionality. So one Apple Watch can have literally millions of different appearances. Including the one that’s precisely right for you.
There are so many ways to make Apple Watch your own. To help you choose the expression that suits you best, we’ve curated three collections of cases and bands that we feel work particularly well together.
Learn more about the craftsmanship of Apple Watch