What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data.
She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.| By Kevin Benedict | Article Rating: |
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| April 16, 2015 10:00 AM EDT | Reads: |
832 |
A lot is written on mobile technologies, the Internet of Things, social media and analytics, but little is written on how all these might work together in a retail environment. I think best by writing, so let's think this through together.
Blind spots are defined as, "Areas where a person's view is obstructed." Many business decisions today are still made based on conjecture (unsubstantiated assumptions), because the data needed to make a data-driven decision lies in an operational "blind spot."
Smart companies when designing mobile applications consider how they can personalize the user experience. They ask themselves how they can utilize all the accumulated data they have collected on their customers or prospects, plus third-party data sources, to make the experience as beautiful and pleasurable as possible. To start, they can often access the following kinds of data from their own and/or purchased databases to personalize the experience:
- Name
- Age
- Gender
- Address
- Demographic data
- Income estimate
- Credit history
- Education level
- Marital status
- Children
- Lifestyle
- Social media profile and sentiment
- Job title
- Purchase history
- Locations of purchases
- Preferences, tastes and style
- Browsing/Shopping history
This data, however, is basic. It is merely a digital profile. It has many blind spots. It is often not based on real-time data. As competition stiffens, the above profile data will not be enough to deliver a competitive advantage. Companies will need to find ways to reduce blind spots in their data so they can increase the degree of personalization.
Sensors connected to the IoT (Internet of Things) will play an important role in reducing blind spots. Sensors, often cost only a few dollars, and can be set-up to detect or measure physical properties, and then wirelessly communicate the results to a designated server. Also as smartphones (aka sensor platforms) increase the number of sensors they include, and then make these sensors available to mobile application developers through APIs, the competitive playing field will shift to how these sensors can be used to increase the level of personalization.
Let's imagine a garden supply company, GardenHelpers, developing a mobile application. The goal of the application is to provide competitive differentiation in the market by offering personalized garden advice and solutions. The GardenHelpers use the following smartphone sensors in their design to provide more personalized gardening advice:
- GPS sensor (location data)
- Cell Tower signal strength (location data)
- Magnetometer sensor (location of sun)
- Ambient light sensor (available sunlight)
- Barometer sensor (altitude)
GardenHelpers combine the sensor data with date and time, plus third-party information such as:
- GIS (geospatial information system on terrain, slopes, angles, watershed, etc.) data
- Historic weather information
- Government soil quality information
- Government crop data, recommendations and advice
GardenHelpers also encourages the user to capture the GPS coordinates, via their smartphone, on each corner of their garden to input the estimated garden size, and to capture the amount of sunlight at various times of the day through the ambient light sensor. This information is compared with area weather data and the amount of shade and sunlight on their garden is estimated.
GardenHelpers now understands a great deal about the gardener (mobile app user), the garden location, size, lay of the land and sunlight at various times. However, there remain "blind spots." GardenHelpers doesn't know the exact temperature, wind speeds, humidity levels, or the amount of water in the soil of the garden. How do they remedy these blind spots? They offer to sell the gardeners a kit of wireless IoT sensors to measure these.
With all of this information now the blind spots are now greatly reduced, but some remain. What about local pests, soil issues and advice? GardenHelpers adds a social and analytics element to their solution. This enables gardeners to share advice with other local gardeners with similar garden sizes and crops.
GardenHelpers can now deliver a mobile app that is hyper-personalized for their customers and prospects. The products they offer and recommend are not selected randomly, but are now based on precise smartphone and sensor data. The mobile app combined with the IoT sensors become an indispensable tool for their customers which leads to increased brand loyalty and sales.
***************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Published April 16, 2015 Reads 832
Copyright © 2015 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Kevin Benedict
Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.
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Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you’ll have no problem filling in your buzzword bingo cards.
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured.
In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forward for enterprises who wish to leverage the resulting complex recurring revenue models, adding valu...
SYS-CON Events announced today that Optimal Design, an Internet of Things solution provider, will exhibit at SYS-CON's Internet of @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY.
Optimal Design is an award winning product development firm offering industrial design and engineering services to the consumer, medical, and defense markets.
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY.
Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight.
For more inform...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427.
Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
How is unified communications transforming the way businesses operate?
In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals.
Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application.
In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust I...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation.
Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this case) takes into account the number and quality of contextual references that a user receives.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY.
Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services.
He also discussed how IoT is perceived by investors and how venture capitalist access this space.
Other topics discussed were barriers to success, what is new, what is old, and what the future may hold.
Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies.
Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure.
In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all.
In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY.
Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy.
Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY.
robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
Just to be clear, no enterprise, no matter how large, has all the capabilities in house to bring a complex IoT product or service to market without some outside help along the way. Take Nexia, an IoT service for running your connected home. Creating this offering required a number of specialized disciplines in areas such as device design, electronics, digital systems, application integration and ergonomics, to name just a few.
IBM recently boosted its support for its IoT Foundation Servic e by setting up a dedicated IoT business practice with funds totaling $3B. This will bring together clients, partners and stake holders to integrate dispersed sources, sensors, devices, business operations to glean real-time intelligence. This IoT ecosystem partnership will include The Weather Company that provides a strong bearing on anything related to weather on business.
Our guest on the podcast this week is Jim Haughwout, Chief Technology Architect at Savi Technologies. We discuss Internet of Things sensors and the growing demand for data driven architectures to support the sheer volume of data being collected. It’s clear that many businesses adopting the Internet of Things are unprepared for the volume of data that needs to be processed. Listen in to learn how to put your Internet of Things strategy into place as the technology continues to evolve.
A lot is written on mobile technologies, the Internet of Things, social media and analytics, but little is written on how all these might work together in a retail environment. I think best by writing, so let's think this through together.
Blind spots are defined as, "Areas where a person's view is obstructed." Many business decisions today are still made based on conjecture (unsubstantiated assumptions), because the data needed to make a data-driven decision lies in an operational "blind spot."
The biggest, and possibly the most hated buzzwords to happen to IT in the last 10 years have been… Cloud, Internet of Things, and drumroll… Big Data (featuring its ugly stepchild the Data Lake). And over the past 10+ years, I’ve had the job of explaining these “things” to people (many of whom are not technical). Nobody likes new buzzwords – at least not the kind of people I like. But if they become understood, and validated, people start to understand why they’re legitimately needed. And this is the year, 2015, when Data Lake earns its keep.
iot clipping”Things” and the applications/services that support them are changing the way we live. Wearables in the sports and health sectors will grow to nearly 170 million devices by 2017 — an annual growth rate of 41 percent. Specific to the enterprise, if you thought the Bring Your Own Device (BYOD) craze was a headache, just wait until button cameras, smart watches, fitness trackers, and connected glasses are a daily occurrence in the office. Workplace wearables will be a huge challenge in the coming years as more devices, clothing and pretty much any ‘thing’ with a chip or sensor become ...
Thought experiment: let’s say your app gets a message from somewhere, perhaps from another app, but you don’t know from where. The message contains the number 47 but no other information. What should your app do with the message?
The answer: nothing. There’s no way for your app to make any sense out of a single datum with no context, no additional information or metadata about the datum itself.
Now, let’s scale up this thought experiment to a data lake. There are a few common definitions of data lake, but perhaps the most straightforward is a storage repository that holds a vast amount o...
Articles about the IoT (Internet of Things) have moved from technical journals to our daily newspapers. They are a popular mainstream media topic today, but where are there actual business values found as a result of the IoT? In this article we will explore some of these topics.
In the rugged blue collar environment, vehicles, high valued equipment and other assets can be connected to the IoT to wirelessly report on their status, hours of operation, location, environment, maintenance and repair needs. This data can alert management when there is a problem, event or automatically create se...
The need to be connected to the ‘smarter world’ is ever increasing with the rise in the number of mobile devices. LTE is now a global reality for millions of subscribers and the age of the Internet of Things (IoT) is well and truly upon us. While this opens up a variety of opportunities for network operators, it also comes with a warning. With the vast increase in the number of connected devices, effective policy and traffic management capabilities have become key demands for carriers and, as such, network intelligence is more important than ever.
At first glance, the idea of more connected things suggests simply that there will be more devices around and, as such, more products for manufacturers to make and sell. Of course that’s true, but increasingly the industry is realizing that there is actually more value in the services related to connected things than the things themselves.
As more things get connected, analyst projections forecast a global market of 50 billion connected devices by 2020, the range of service opportunities is expanding at an exponential rate. And as those services are presented online, they become available fo...
The Internet of Things (IoT) refers to the set of devices and systems that interconnect real world sensors and actuators to the internet. This includes many different types of systems.
These systems connect to the internet or gateway in a variety of manners including long range WiFi/Ethernet using IP protocols (tcp/udp, including cellular), short range Bluetooth low energy, short range Near Field Communications, or other types of medium range radio networks. Point to point radio links and serial lines are also used. There are many sensors that connect directly to the internet and there are ot...
























