Service
Inheritance
Target Roas bidding strategy helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS). For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value.
Note that campaigns must meet specific
eligibility requirements before they can use the
TargetRoasBiddingScheme bidding strategy. This is disabled for AdX.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201506 - Fields
| Field | Type | Description |
|---|---|---|
| BiddingScheme (inherited) | ||
| BiddingScheme.Type |
xsd:string
|
Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
| TargetRoasBiddingScheme | ||
| targetRoas InRange
Required
Selectable
|
xsd:double
|
The desired revenue (based on conversion data) per unit of spend.
This field can be selected using the value "TargetRoas".
This field must be between 0.01 and 1000.0, inclusive.
This field is required and should not be null.
|
| bidCeiling InRange
Selectable
|
Money
|
Maximum bid limit that applies to all keywords managed by the strategy. This field can be selected using the value "TargetRoasBidCeiling". This field must be greater than or equal to 0. |
| bidFloor InRange
Selectable
|
Money
|
Minimum bid limit that applies to all keywords managed by the strategy. This field can be selected using the value "TargetRoasBidFloor". This field must be greater than or equal to 0. |
