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type ConversionOptimizerBiddingScheme (v201506)

Conversion optimizer bidding strategy helps you maximize your return on investment (ROI) by automatically getting you the most possible conversions for your budget.

pricingMode currently defaults to CLICKS and cannot be changed.

Note that campaigns must meet specific eligibility requirements before they can use the ConversionOptimizer bidding strategy.

For more information on conversion optimizer, visit the Conversion Optimizer help center.

This is disabled for AdX.
Namespace
https://adwords.google.com/api/adwords/cm/v201506
Fields
Field Type Description
BiddingScheme (inherited)
BiddingScheme.Type xsd:string Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
ConversionOptimizerBiddingScheme
pricingMode ConversionOptimizerBiddingS... Note: The value for this field currently cannot be changed. Pricing model indicates whether it is a pay per clicks or pay per conversions campaign. If the pricing model is not specified it defaults to Clicks.
Enumerations
CLICKS
CONVERSIONS
bidType
Filterable
Selectable
ConversionOptimizerBiddingS... Bid type indicates if it is a Target CPA campaign. If the Bid type is not specified it defaults to Target CPA. This field can be selected using the value "BidType". This field can be filtered on.
Enumerations
TARGET_CPA
Average cost-per-acquisition (targetCPA) bid type.

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