type Keyword (v201506)

Service

AdGroupCriterionService CampaignCriterionService FeedItemService MutateJobService SharedCriterionService TargetingIdeaService TrafficEstimatorService

Dependencies

FeedItem

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Keyword

Inheritance

Criterion

▼

AdSchedule AgeRange AppPaymentModel Carrier ContentLabel CriterionUserInterest CriterionUserList Gender IpBlock Keyword Language Location LocationGroups MobileAppCategory MobileApplication MobileDevice OperatingSystemVersion Placement Platform ProductPartition ProductScope Proximity Vertical Webpage YouTubeChannel YouTubeVideo

Represents a keyword. This is disabled for AdX when it is contained within Operators: ADD, SET.

Namespace

https://adwords.google.com/api/adwords/cm/v201506

Fields

id
type
Criterion.Type
text
matchType

Field	Type	Description
Criterion (inherited)
id Required	`xsd:long`	ID of this criterion. This field is required and should not be `null` when it is contained within Operators : SET, REMOVE.
type ReadOnly	`Criterion.Type`	This field is read only and will be ignored when sent to the API. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations `CONTENT_LABEL` Content label for exclusion. `KEYWORD` Keyword. e.g. 'mars cruise' `PLACEMENT` Placement. aka Website. e.g. 'www.flowers4sale.com' `VERTICAL` Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. `USER_LIST` User lists, are links to sets of users defined by the advertiser. `USER_INTEREST` User interests, categories of interests the user is interested in. `MOBILE_APPLICATION` Mobile applications to target. `MOBILE_APP_CATEGORY` Mobile application categories to target. `PRODUCT_PARTITION` Product partition (product group) in a shopping campaign. `IP_BLOCK` IP addresses to exclude. `WEBPAGE` Webpages of an advertiser's website to target. `LANGUAGE` Languages to target. `LOCATION` Geographic regions to target. `AGE_RANGE` Age Range to exclude. `CARRIER` Mobile carriers to target. `OPERATING_SYSTEM_VERSION` Mobile operating system versions to target. `MOBILE_DEVICE` Mobile devices to target. `GENDER` Gender to exclude. `PROXIMITY` Proximity (area within a radius) to target. `PLATFORM` Platforms to target. `AD_SCHEDULE` AdSchedule or specific days and time intervals to target. `LOCATION_GROUPS` Targeting based on location groups. `PRODUCT_SCOPE` Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign. `YOUTUBE_VIDEO` YouTube video to target. `YOUTUBE_CHANNEL` YouTube channel to target. `APP_PAYMENT_MODEL` Enables advertisers to target paid apps. `UNKNOWN` Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type	`xsd:string`	Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Keyword
text MatchesRegex Required	`xsd:string`	Text of this keyword (at most 80 characters and ten words). Keyword text must not contain NUL (code point 0x0) characters. This is checked by the regular expression '[^\x00]*'. This field is required and should not be `null` when it is contained within Operators : ADD.
matchType Required	`KeywordMatchType`	Match type of this keyword. This field is required and should not be `null` when it is contained within Operators : ADD. Enumerations `EXACT` Exact match `PHRASE` Phrase match `BROAD` Broad match

type Keyword (v201506)

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