Service
Inheritance
Target Roas bidding strategy helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS). For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value.
Note that campaigns must meet specific
eligibility requirements before they can use the
TargetRoasBiddingScheme bidding strategy. This is disabled for AdX.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201506 - Fields
| Field | Type | Description |
|---|---|---|
| BiddingScheme (inherited) | ||
| BiddingScheme.Type |
xsd:string
|
Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
| TargetRoasBiddingScheme | ||
| targetRoas InRange
|
xsd:double
|
The desired revenue (based on conversion data) per unit of spend. This field must be between 0.01 and 1000.0, inclusive. |
| bidCeiling InRange
|
Money
|
Maximum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0. |
| bidFloor InRange
|
Money
|
Minimum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0. |
