type Vertical (v201506)

Service

AdGroupCriterionService CampaignCriterionService ConstantDataService MutateJobService SharedCriterionService TargetingIdeaService TrafficEstimatorService

Dependencies

getVerticalCriterion()

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Vertical

Inheritance

Criterion

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AgeRange Carrier CriterionUserInterest Gender Language MobileDevice OperatingSystemVersion Vertical

Use verticals to target or exclude placements in the Google Display Network based on the category into which the placement falls (for example, "Pets & Animals/Pets/Dogs"). View the complete list of available vertical categories. This is enabled for AdX.

Namespace

https://adwords.google.com/api/adwords/cm/v201506

Fields

id
type
Criterion.Type
verticalId
verticalParentId
path

Field	Type	Description
Criterion (inherited)
id Required	`xsd:long`	ID of this criterion. This field is required and should not be `null` when it is contained within Operators : SET, REMOVE.
type ReadOnly	`Criterion.Type`	This field is read only and will be ignored when sent to the API. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations `CONTENT_LABEL` Content label for exclusion. `KEYWORD` Keyword. e.g. 'mars cruise' `PLACEMENT` Placement. aka Website. e.g. 'www.flowers4sale.com' `VERTICAL` Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. `USER_LIST` User lists, are links to sets of users defined by the advertiser. `USER_INTEREST` User interests, categories of interests the user is interested in. `MOBILE_APPLICATION` Mobile applications to target. `MOBILE_APP_CATEGORY` Mobile application categories to target. `PRODUCT_PARTITION` Product partition (product group) in a shopping campaign. `IP_BLOCK` IP addresses to exclude. `WEBPAGE` Webpages of an advertiser's website to target. `LANGUAGE` Languages to target. `LOCATION` Geographic regions to target. `AGE_RANGE` Age Range to exclude. `CARRIER` Mobile carriers to target. `OPERATING_SYSTEM_VERSION` Mobile operating system versions to target. `MOBILE_DEVICE` Mobile devices to target. `GENDER` Gender to exclude. `PROXIMITY` Proximity (area within a radius) to target. `PLATFORM` Platforms to target. `AD_SCHEDULE` AdSchedule or specific days and time intervals to target. `LOCATION_GROUPS` Targeting based on location groups. `PRODUCT_SCOPE` Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign. `YOUTUBE_VIDEO` YouTube video to target. `YOUTUBE_CHANNEL` YouTube channel to target. `APP_PAYMENT_MODEL` Enables advertisers to target paid apps. `UNKNOWN` Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type	`xsd:string`	Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Vertical
verticalId	`xsd:long`	Id of this vertical.
verticalParentId ReadOnly	`xsd:long`	Id of the parent of this vertical. This field is read only and will be ignored when sent to the API.
path	`xsd:string[]`	The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, `{"Pets & Animals", "Pets", "Dogs"}` represents the "Pets & Animals/Pets/Dogs" category. A complete list of available vertical categories is available here This field is required and must not be empty.

type Vertical (v201506)

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