type BiddingStrategyConfiguration (v201506)

Service

AdGroupCriterionService AdGroupService CampaignService MutateJobService

Dependencies

AdGroup BiddableAdGroupCriterion Campaign

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BiddingStrategyConfiguration

Encapsulates the information about bids and bidding strategies.

Bidding Strategy can be set on campaigns, ad groups or ad group criteria.

A bidding strategy can be set using one of the following:

• bidding scheme
• bidding strategy type
• bidding strategy ID for flexible bid strategies.

If the bidding strategy type is used, then schemes are created using default values.

Bids can be set only on ad groups and ad group criteria. They cannot be set on campaigns. Multiple bids can be set at the same time. Only the bids that apply to the effective bidding strategy will be used. Effective bidding strategy is considered to be the directly attached strategy or inherited strategy from above level(s) when there is no directly attached strategy.

For more information on flexible bidding, visit the Help Center.

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Namespace

https://adwords.google.com/api/adwords/cm/v201506

Fields

• biddingStrategyId
• biddingStrategyName
• biddingStrategyType
• biddingStrategySource
• biddingScheme
• bids

Field	Type	Description
biddingStrategyId AdxEnabled	xsd:long	Id of the bidding strategy to be associated with the campaign, ad group or ad group criteria. A bidding strategy is created using the BiddingStrategyService ADD operation and is assigned a BiddingStrategyId. The BiddingStrategyId can be shared across campaigns, ad groups and ad group criteria. This is disabled for AdX.
biddingStrategyName ReadOnly	xsd:string	Name of the bidding strategy. This is applicable only for flexible bidding strategies. This field is read only and will be ignored when sent to the API.
biddingStrategyType CampaignType CampaignType	BiddingStrategyType	The type of the bidding strategy to be attached. This field may only be set to NONE for campaign channel type DISPLAY with campaign channel subtype DISPLAY_MOBILE_APP. This field may only be set to the values: BUDGET_OPTIMIZER, MANUAL_CPC, NONE, PAGE_ONE_PROMOTED, TARGET_CPA, TARGET_OUTRANK_SHARE, TARGET_ROAS, TARGET_SPEND for campaign channel subtype SEARCH_MOBILE_APP. Enumerations BUDGET_OPTIMIZER Replaced by TARGET_SPEND. Kept only for legacy support. CONVERSION_OPTIMIZER MANUAL_CPC MANUAL_CPM PAGE_ONE_PROMOTED TARGET_SPEND ENHANCED_CPC TARGET_CPA TARGET_ROAS TARGET_OUTRANK_SHARE NONE Special bidding strategy type used to reset the bidding strategy at AdGroup and AdGroupCriterion. UNKNOWN Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
biddingStrategySource ReadOnly	BiddingStrategySource	Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. This field is read only and will be ignored when sent to the API. Enumerations CAMPAIGN Bidding strategy is defined on campaign level. ADGROUP Bidding strategy is defined on adgroup level. CRITERION Bidding strategy is defined on criterion level.
biddingScheme	BiddingScheme BudgetOptimizerBiddingScheme ConversionOptimizerBiddingS... EnhancedCpcBiddingScheme ManualCpcBiddingScheme ManualCpmBiddingScheme PageOnePromotedBiddingScheme TargetCpaBiddingScheme TargetOutrankShareBiddingSc... TargetRoasBiddingScheme TargetSpendBiddingScheme	The bidding strategy metadata. Bidding strategy can be associated using the BiddingStrategyConfiguration.biddingStrategyType or the bidding scheme.
bids	Bids[] CpaBid CpcBid CpmBid	Specifies the bids. Bids can be set only on ad groups and ad group criteria. Bids cannot be set on campaign. Default CPC, CPM and CPA bid values will be set if they are not provided during AdGroup creation. Default CPC, CPM and CPA bid values are minimal billable amounts in local currencies. For example, for US Dollars CPC, CPM and CPA default values are $0.01, $0.25 and $0.01, respectively.