Service
Inheritance
Target Cpa bidding strategy helps you maximize your return on
investment (ROI) by automatically getting you the most possible
conversions for your budget. This is similar to the
ConversionOptimizerBiddingScheme but does not support
user-entered AdGroup-level target CPA bids, but rather a
strategy-wide average CPA target.
Note that campaigns must meet specific
eligibility requirements before they can use the
TargetCpaBiddingScheme bidding strategy. This is disabled for AdX.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201506 - Fields
| Field | Type | Description |
|---|---|---|
| BiddingScheme (inherited) | ||
| BiddingScheme.Type |
xsd:string
|
Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
| TargetCpaBiddingScheme | ||
| targetCpa Required
Selectable
|
Money
|
Average CPA target. This target should be greater than or equal to minimum billable unit based
on the currency for the account.
This field can be selected using the value "TargetCpa".
This field is required and should not be null.
|
| maxCpcBidCeiling Filterable
InRange
Selectable
|
Money
|
Maximum cpc bid limit that applies to all keywords managed by the strategy. This field can be selected using the value "TargetCpaMaxCpcBidCeiling". This field can be filtered on. This field must be greater than or equal to 0. |
| maxCpcBidFloor Filterable
InRange
Selectable
|
Money
|
Minimum cpc bid limit that applies to all keywords managed by the strategy. This field can be selected using the value "TargetCpaMaxCpcBidFloor". This field can be filtered on. This field must be greater than or equal to 0. |
