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type TargetSpendBiddingScheme (v201506)

Target Spend bidding scheme, in which Google automatically places bids for the user based on their daily/monthly budget or optional spend target. This is disabled for AdX.


Namespace
https://adwords.google.com/api/adwords/cm/v201506
Fields
Field Type Description
BiddingScheme (inherited)
BiddingScheme.Type xsd:string Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
TargetSpendBiddingScheme
bidCeiling
InRange
Money The largest max CPC bid that can be set by the TargetSpend bidder. This field must be greater than or equal to 0.
spendTarget
InRange
Money A spend target under which to maximize clicks. The TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field must be greater than or equal to 0.

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