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type MobileApplication (v201506)

Represents the mobile application to be targeted. This is enabled for AdX.


Namespace
https://adwords.google.com/api/adwords/cm/v201506
Fields
Field Type Description
Criterion (inherited)
id
Required
xsd:long ID of this criterion. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type
ReadOnly
Criterion.Type This field is read only and will be ignored when sent to the API. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target.
MOBILE_APP_CATEGORY
Mobile application categories to target.
PRODUCT_PARTITION
Product partition (product group) in a shopping campaign.
IP_BLOCK
IP addresses to exclude.
WEBPAGE
Webpages of an advertiser's website to target.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target.
GENDER
Gender to exclude.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
LOCATION_GROUPS
Targeting based on location groups.
PRODUCT_SCOPE
Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign.
YOUTUBE_VIDEO
YouTube video to target.
YOUTUBE_CHANNEL
YouTube channel to target.
APP_PAYMENT_MODEL
Enables advertisers to target paid apps.
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type xsd:string Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
MobileApplication
appId
Required
xsd:string A string that uniquely identifies a mobile application to AdWords API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (e.g., "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, this native identifier is the application's package name (e.g., "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). A well formed app id for AdWords API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and should not be null when it is contained within Operators : ADD.
displayName
ReadOnly
xsd:string Title of this mobile application. This field is read only and will be ignored when sent to the API.

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