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type ProductPartition (v201506)

Product partition (product group) in a shopping campaign. Depending on its type, a product partition subdivides products along some product dimension, specifies a bid for products, or excludes products from bidding.

Inner nodes of a product partition hierarchy are always subdivisions. Each child is linked to the subdivision via the parentCriterionId and defines a caseValue. For all children of the same subdivision, the caseValues must be mutually different but instances of the same class. To create a subdivision and child node in the same API request, they should refer to each other using temporary criterion IDs in the parentCriterionId of the child, and ID field of the subdivision. Temporary IDs are specified by using any negative integer. Temporary IDs only exist within the scope of a single API request. The API will assign real criterion IDs, and replace the temporary values, and the API response will reflect this. This is disabled for AdX when it is contained within Operators: ADD, SET.


Namespace
https://adwords.google.com/api/adwords/cm/v201506
Fields
Field Type Description
Criterion (inherited)
id
Required
xsd:long ID of this criterion. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type
ReadOnly
Criterion.Type This field is read only and will be ignored when sent to the API. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target.
MOBILE_APP_CATEGORY
Mobile application categories to target.
PRODUCT_PARTITION
Product partition (product group) in a shopping campaign.
IP_BLOCK
IP addresses to exclude.
WEBPAGE
Webpages of an advertiser's website to target.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target.
GENDER
Gender to exclude.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
LOCATION_GROUPS
Targeting based on location groups.
PRODUCT_SCOPE
Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign.
YOUTUBE_VIDEO
YouTube video to target.
YOUTUBE_CHANNEL
YouTube channel to target.
APP_PAYMENT_MODEL
Enables advertisers to target paid apps.
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type xsd:string Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
ProductPartition
partitionType
Required
ProductPartitionType Type of the product partition. This field is required and should not be null when it is contained within Operators : ADD.
Enumerations
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
SUBDIVISION
Subdivision of products along some product dimension.
UNIT
Unit which either defines a bid or delegates bidding to other campaigns.
parentCriterionId xsd:long ID of the parent product partition subdivision. Undefined for the root partition.
caseValue
  1. ProductDimension
    1. ProductAdwordsGrouping
    2. ProductAdwordsLabels
    3. ProductBiddingCategory
    4. ProductBrand
    5. ProductCanonicalCondition
    6. ProductChannel
    7. ProductChannelExclusivity
    8. ProductLegacyCondition
    9. ProductCustomAttribute
    10. ProductOfferId
    11. ProductType
    12. ProductTypeFull
    13. UnknownProductDimension
Dimension value with which this product partition is refining its parent. Undefined for the root partition.

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