type Keyword (v201502)

Service

AdGroupCriterionService CampaignCriterionService FeedItemService MutateJobService SharedCriterionService TargetingIdeaService TrafficEstimatorService

Inheritance

Criterion

▼

CriterionUserInterest CriterionUserList Keyword MobileAppCategory MobileApplication Placement Vertical

Represents a keyword. This is disabled for AdX when it is contained within Operators: ADD, SET.

Namespace

https://adwords.google.com/api/adwords/cm/v201502

Fields

id
type
Criterion.Type
text
matchType

Field	Type	Description
Criterion (inherited)
id Filterable Required Selectable	`xsd:long`	ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be `null` when it is contained within Operators : SET, REMOVE.
type Filterable ReadOnly Selectable	`Criterion.Type`	This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and will be ignored when sent to the API. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations `CONTENT_LABEL` Content label for exclusion. `KEYWORD` Keyword. e.g. 'mars cruise' `PLACEMENT` Placement. aka Website. e.g. 'www.flowers4sale.com' `VERTICAL` Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. `USER_LIST` User lists, are links to sets of users defined by the advertiser. `USER_INTEREST` User interests, categories of interests the user is interested in. `MOBILE_APPLICATION` Mobile applications to target. `MOBILE_APP_CATEGORY` Mobile application categories to target. `PRODUCT_PARTITION` Product partition (product group) in a shopping campaign. `IP_BLOCK` IP addresses to exclude. `WEBPAGE` Webpages of an advertiser's website to target. `LANGUAGE` Languages to target. `LOCATION` Geographic regions to target. `AGE_RANGE` Age Range to exclude. `CARRIER` Mobile carriers to target. `OPERATING_SYSTEM_VERSION` Mobile operating system versions to target. `MOBILE_DEVICE` Mobile devices to target. `GENDER` Gender to exclude. `PROXIMITY` Proximity (area within a radius) to target. `PLATFORM` Platforms to target. `AD_SCHEDULE` AdSchedule or specific days and time intervals to target. `LOCATION_GROUPS` Targeting based on location groups. `PRODUCT_SCOPE` Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign. `YOUTUBE_VIDEO` YouTube video to target. `YOUTUBE_CHANNEL` YouTube channel to target. `APP_PAYMENT_MODEL` Enables advertisers to target paid apps. `UNKNOWN` Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type	`xsd:string`	Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Keyword
text Filterable MatchesRegex Required Selectable	`xsd:string`	Text of this keyword (at most 80 characters and ten words). This field can be selected using the value "KeywordText". This field can be filtered on. Keyword text must not contain NUL (code point 0x0) characters. This is checked by the regular expression '[^\x00]*'. This field is required and should not be `null` when it is contained within Operators : ADD.
matchType Filterable Required Selectable	`KeywordMatchType`	Match type of this keyword. This field can be selected using the value "KeywordMatchType". This field can be filtered on. This field is required and should not be `null` when it is contained within Operators : ADD. Enumerations `EXACT` Exact match `PHRASE` Phrase match `BROAD` Broad match

type Keyword (v201502)

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