Did you know we have an extensive set of themed guides on the AdWords API Developers site? We do our best to have every topic covered and to keep all of them up-to-date. If you find that particular functionality needs better coverage, or we have a gap on a certain topic, let us know!

Meanwhile, my colleagues have published five new guides for the AdWords API:

• Optimization: Ray took a deep dive into the optimization part of the API and prepared two guides: Generating Targeting Ideas and Estimating Traffic.
• Ad Reviews: Josh investigated and put on paper all the technical details about policy violations and making Exemption Requests.
• Google Analytics: Mike went over all the features available when using the AdWords API with Google Analytics.
• Dynamic Search Ads: Marc fulfilled the promise he made during our Workshop series and wrote a guide on Using DSA.

We are looking forward to hearing your feedback via our G+ page or on the forum.

 - Danial Klimkin, AdWords API Team.

Auto-tagging is an AdWords feature that can help you track your ad performance using custom software or website tracking programs like Google Analytics. When enabled, it automatically creates custom destination URLs with a parameter called gclid added to your landing page URL.

This value is now available to you in the Click Performance Report as the “GclId” field. This means you can now use auto-tagging and easily combine this data with information from other sources, like web analytics or webserver logs, when analyzing conversion performance and optimizing your campaigns.

Auto-tagging is available to all AdWords users, and can be enabled via the User Interface only. It’s a per-account setting available on the My Account -> Preferences page.

Feel free to reach out to us via the G+ page or the forum if you have any questions regarding this feature.

 - Danial Klimkin, Ads Developer Relations Team.

Yesterday, the Google Analytics team posted some exciting new enhancements to the Google Analytics SDK:

• EasyTracking Library - EasyTracker libraries for both iOS and Android enable tracking of your application down to the Activity (or UIViewController for iOS) level with almost no coding required on your part. Additionally, improved integration with the Google Analytics SDK means better responsiveness on iOS as well as automatic session management on both platforms.
• Updated Google Analytics SDK - Newly released iOS version 1.4 and Android version 1.4.2 contain several bug fixes, including more reliable methods for sending hits on iOS and a fix for the Android Market referral issue.
• More samples - New open source application aimed to help reduce the ramp-up time for new developers who want to track their apps. This application exercises all the Google Analytics APIs that are available to mobile application developers. You can find them at trunk/src/tracking/mobile.

To read more, check out the full post on the Google Analytics Blog.

 - Jim Cotugno, Mobile Application Tracking Rockstar