Report Types

The Account Performance report includes all statistics aggregated by default at the account level, one row per account. If other segment fields are used, you may get more than one row per account. See segmentation for more information.

The Ad Customizers Feed Item report provides statistics for feed items used in Ad Customizers. Statistics are aggregated at the feed item level, one row per feed item. If other segment fields are used, you may get more than one row per feed item. See segmentation for more information.

The Ad Performance report includes all statistics aggregated at the ad level, one row per ad. If other segment fields are used, you may get more than one row per ad. See segmentation for more information. This is a single attribution report when KeywordId is requested. The KeywordId field will return any criteria that triggered the ad, not just keywords.

The Ad Group Performance report includes all statistics aggregated by default at the ad group level, one row per ad group. If other segment fields are used, you may get more than one row per ad group. See segmentation for more information.

The Age Range Performance report includes all Display Network and YouTube Network statistics aggregated by age range. It also includes automatic audience performance. If other segment fields are used, you may get more than one row per age range. See segmentation for more information. This is a multiple attribution report.

The Audience Performance report includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level—one row per audience. If other segment fields are used, you may get more than one row per topic. See segmentation for more information. This is a multiple attribution report.

The Automatic Placements Performance report includes all statistics aggregated at the placement level, one row per placement. If other segment fields are used, you may get more than one row per placement. See segmentation for more information. This is a single attribution report.

The Bid Goal Performance report includes statistics for your shared bid strategies. Non-shared strategies will not appear in this report's output.

The Budget Performance report includes all statistics aggregated by default at the budget level, one row per budget. If other segment fields are used, you may get more than one row per budget. See segmentation for more information.

The Call Metrics Call Details report includes call details for your call extension including call duration and the caller's area code.

The Campaign Ad Schedule Target report summarizes the performance of campaigns by AdSchedule criteria.

The Campaign Location Target Report summarizes the performance of campaigns by location-based CampaignCriterion.

Although negative keywords do not hold statistics, you can use this structured report to efficiently retrieve attributes of keyword-based NegativeCampaignCriterion objects.

Although negative locations do not hold statistics, you can use this structured report to efficiently retrieve attributes of location-based NegativeCampaignCriterion objects.

Although negative placements do not hold statistics, you can use this structured report to efficiently retrieve attributes of placement-based NegativeCampaignCriterion objects.

The Campaigns Performance report includes all statistics aggregated by default at the campaign level, one row per campaign. If other segment fields are used, you may get more than one row per campaign. See segmentation for more information.

The Campaign Platform Target Report summarizes the performance of campaigns by platform-based CampaignCriterion.

The Campaign Shared Set report includes all relationships between SharedSets and campaigns.

The Click Performance report includes stats aggregated at each click level, and includes both valid and invalid clicks.

Free clicks are interactions that take place before a clickthrough for certain ads, product extensions and location extensions, e.g., interactions like "Get directions". Visit this help page to learn more about free clicks.

This report is called "Free clicks" in the AdWords web interface.

The Criteria Performance report includes statistics aggregated at the ad group criteria level, one row per ad group and criteria combination. If other segment fields are used, you may get more than one row per criteria. See segmentation for more information. This is a single attribution report.

The Destination URL report includes all statistics aggregated at the destination URL level, one row per destination URL (specified on the keyword or the ad). If other segment fields are used, you may get more than one row per placement. See segmentation for more information.

The Display Keyword Performance report includes all Display Network and YouTube Network statistics aggregated at the keyword level, one row per keyword. If other segment fields are used, you may get more than one row per keyword. See segmentation for more information. This is a multiple attribution report.

The Display Topics Performance report includes all Display Network and YouTube Network statistics aggregated at the topic level, one row per topic. If other segment fields are used, you may get more than one row per topic. See segmentation for more information. This is a multiple attribution report.

The Final URL report includes all statistics aggregated at the final URL level, one row per final URL. If other segment fields are used, you may get more than one row per final URL. See segmentation for more information.

The Gender Performance report includes all statistics aggregated by gender. It also includes automatic audience performance. If other segment fields are used, you may get more than one row per gender. See segmentation for more information. This is a multi attribution report.

The Geo Performance report includes all statistics aggregated at the country/territory level, one row per country/territory. If other segment fields are used, you may get more than one row per country/territory. See segmentation for more information.

The Keywordless Category Performance report includes keywordless ads (dynamic search ads) statistics aggregated by category.

The Keywordless Query report includes keywordless ads (dynamic search ads) statistics based on search terms.

The Keywords Performance report includes all statistics aggregated at the keyword level, one row per keyword. If other segment fields are used, you may get more than one row per keyword. See segmentation for more information. This is a single attribution report. If a keyword triggers an ad on the Display Network or YouTube Network, the ID is represented as ID 3000000.

The Label report is a structure report that lists all labels for your account.

The Paid and Organic Query report provides a holistic view of your search stats across ads and organic listings at the query level. This lets you analyze strengths and gaps in your overall search presence, and gives insight into how your paid and organic search listings work together to connect your business with people searching on Google.

The Placeholder Feed Item report includes all statistics at the feed-item level (e.g., a single sitelink). If other segment fields are used, you may get more than one row per feed item. See segmentation for more information.

The Placeholder Report provides statistics for feed-based ad extensions, one row per placeholder type. If other segment fields are used, you may get more than one row per placeholder type. See segmentation for more information.

The Placements Performance report includes all statistics aggregated at the placement level, one row per placement. If other segment fields are used, you may get more than one row per placement. See segmentation for more information. This is a multiple attribution report.

The Product Partition report provides shopping campaign statistics aggregated at the product partition (Id field) level. If other segment fields are used, you may get more than one row per product partition. For product-level results, see the Shopping Performance Report.

The Search Terms report includes all statistics aggregated at the search terms level, one row per combination of search terms. If other segment fields are used, you may get more than one row per combination of search terms. See segmentation for more information.

The Shared Set Criteria report includes criteria for each SharedSet.

The Shared Set report includes all SharedSets that can be shareable across campaigns.

The Shopping Performance report provides shopping campaign statistics aggregated at the product (OfferId field) level. Product dimension values from Merchant Center such as brand, category, custom attributes, product condition and product type will reflect the state of each dimension as of the date and time when AdWords recorded the corresponding event.

The URL Performance report includes all statistics aggregated at the URL and criterion level, one row per combination of:

• URL where your ads have been displayed (Url)
• Targeting criterion (CriteriaParameters)

The User Ad Distance Report provides statistics aggregated by the user's distance from your location extensions. Each DistanceBucket shows all impressions that fall within its distance. As a result, an impression will contribute to the stats for all DistanceBuckets that include the user's distance.

The Video Performance report includes statistics for your account's upgraded AdWords for Video campaigns.