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Recently, we announced the availability of native ads for apps in DFP. Here, we’re going to introduce you to creating native creatives with the DFP API using the ads Java client library. A native creative consists of a set of assets (headline, image, etc.) which are sent to mobile apps for custom rendering in their own code (see our Android and iOS developer guides for details).

Native creatives are actually just another type of template-based creative. While the DFP UI abstracts this, in the API you create a native creative using a TemplateCreative with the system-defined native template ID. The creative template IDs available in your network can be retrieved by the getCreativeTemplatesByStatement method in the CreativeTemplateService. You can also view these IDs in the UI under Delivery > Creatives > Native ad formats (see the ID below each native ad format name in the table). The native app install template ID is 10004400. 

    TemplateCreative nativeAppInstallCreative = new TemplateCreative();
    nativeAppInstallCreative.setCreativeTemplateId(10004400L);

Because native creatives do not have a predetermined size, you need to set a placeholder size of 1x1. 

    Size size = new Size();
    size.setWidth(1);
    size.setHeight(1);
    size.setIsAspectRatio(false);
    nativeAppInstallCreative.setSize(size);

Finally, specify a name and destination URL; this example is for the Pie Noon app: 

    nativeAppInstallCreative.setName("Pie Noon native ad");
    nativeAppInstallCreative.setDestinationUrl(
        "https://play.google.com/store/apps/details?id=com.google.fpl.pie_noon");

Settings specific to native creatives are set via template variables. An app install native creative requires the following unique template variable names to be set:

  • Headline
  • Body
  • Image
  • Price
  • Appicon
  • Calltoaction
  • Starrating
  • Store
  • DeeplinkclickactionURL

Note that creative template variables are case sensitive and those of type AssetCreativeTemplateVariableValue (“Image” and “Appicon”) must have a unique filename.

You can find the full Java example on how to create native creatives in our GitHub repository here. All of our other ads client libraries have similar examples.

As always, if you have any questions, feel free to drop us a line on the DFP API forums or the Ads Developer Google+ page.

 - , DFP API Team

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Today we’re pleased to announce two new versions of the Google Mobile Ads SDK: version 7.5 for Android, and version 7.3.1 for iOS. Included is a brand new way to monetize your apps with the Google Mobile Ads SDK: native ads!

With native ads, publishers can display ad assets directly in native views, using layouts and storyboards they design to fit their user experience. You now have the power to monetize with ads that are seamless with content!

Native ads are currently in a beta with a limited group of publishers, but the code is included in the latest releases of the Mobile Ads SDK for iOS and Android. Those of you using Android Studio can download Google Repository (Rev. 19) via the Android SDK Manager to get the latest Gradle artifacts, and developers with Eclipse projects can find it listed as Google Play services (Rev. 25). Publishers with iOS apps can snag the latest SDK for that platform by updating their Podfile to pull version 7.3.1.

For AdMob, DFP, and AdX publishers, there are two system-defined native ad formats: App Install and Content. Each provides a set of image and string assets that make up the ad. App Install ads contain assets named “price,” “star rating,” and so on, while Content ads have “body,” “logo,” and others. See the AdMob and DFP help center articles for more information about the formats.

Publishers using DFP can also take advantage of custom native ad formats. With a custom format, you can create your own set of asset definitions, and then upload creatives with a matching set of values.

Native ads are loaded using the new AdLoader and GADAdLoader classes, which can request a single format or several at the same time, helping you maximize the value of your impressions. Here’s an example showing how to request an App Install ad on Android:

AdLoader adLoader = new AdLoader.Builder(this, DFP_AD_UNIT_ID)
        .forAppInstallAd(new NativeAppInstallAd.OnAppInstallAdLoadedListener() {
            @Override
            public void onAppInstallAdLoaded(NativeAppInstallAd ad) {
                /* display the ad */
            }
        }).build();
adLoader.loadAd(new AdRequest.Builder().build());

And here’s the iOS equivalent:

self.adLoader = [[GADAdLoader alloc]
                   initWithAdUnitID:DFP_AD_UNIT_ID
                 rootViewController:rootViewController
                            adTypes:@[ kGADAdLoaderAdTypeNativeAppInstall ]
                            options:nil];
self.adLoader.delegate = self;
[self.adLoader loadRequest:[GADRequest request]];

Check out the native ads guide (Android | iOS) for more information about native ads. For a full list of Mobile Ads SDK changes, check out our release notes. For technical questions, post them on our forum.

 - , Mobile Ads Developer Relations

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