There’s a growing demand for WiFi in communal areas. Fon’s Public WiFi solution can be used by telcos, WiFi service providers, transport operators, or local governments to cover these segments while enabling them to reach more users successfully and profitably.
Public WiFi usually targets areas where people gather in large numbers. More devices, more registrations, and more complex management of access permissions and policies are leading to expensive deployments that are not cost effective. At the same time, users and customers expect a simple interface with a straightforward and fast on-board connection from a WiFi service that keeps them online. WiFi service providers need an efficient and scalable solution that addresses users’ needs, offering proven methods to cover costs that allow them to explore a wide variety of business models.
Fon understands the challenges presented by public WiFi and knows how to turn them into profitable opportunities. We are experienced in monetisation and value extraction, ensuring not only the best returns, but also making sure that our customers can get the best engagement results from end users.
Our long-standing track record of service delivery and monetising access on millions of residential hotspots across the globe makes Fon a reliable partner to deploy public WiFi networks.
Our solutions are all based on our WiFi Service Management Platform (WSMP) – a flexible, scalable, and multipurpose platform that, in addition to public WiFi, is fully compatible with the Fon Community WiFi, WiFi for Business, and Roaming solutions. The platform supports all industry-leading high-capacity APs and wireless access gateways. This means that Fon’s Public WiFi solution is adaptable and can grow with operators’ needs.
At Fon, we know that public WiFi deployments have many different drivers and there is no ‘one size fits all’ approach that will cover every scenario – deployment objectives can range from providing free public services to selling premium access, with everything else in between. One thing they all have in common however is cost, and Fon knows how to make sure that the provider gets the best return on their investment. Our cloud-based platform enables public WiFi deployments at a fraction of the cost, as the same management platform can be reused for multiple telco customers, ensuring a low total cost of ownership for the service provider.
Whether through direct monetisation based on access passes and roaming, indirect monetisation via advertising or sponsored access, or customer engagement via user demographics and analytics, Fon has a solution.
The Fon Public WiFi solution supports and enables multiple commercial models for telcos and WiFi service providers and our flexible WSMP lets them easily decide which ones to apply in their specific deployment.
The Fon solution is flexible and modular, so operators can choose which commercial models are most important or relevant for them to engage. Because the Fon team has unrivalled experience in managing WiFi solutions, we can help telcos and WiFi service providers ensure they get the most out of any deployment.
Some of the key benefits of the Fon Public WiFi solution for end users and operators include:
