true[X]

@trueX

The leading engagement advertising platform. Building ad technology for quality content. Leading the discussion on where ad supported media goes from here.

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trueX.com
Joined October 2010
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  1. 14 Nov 2017

    Coming Soon: TV Loyalty Programs by on

    1 retweet 3 likes
  2. Retweeted
    25 Oct 2017

    Here at for the tour powered by . And is getting real

    1 reply 4 retweets 7 likes
  3. Retweeted
    22 Oct 2017

    The ad industry loves stories. Here's a great one: The Long Tail is a real thing

    14 replies 37 retweets 72 likes
  4. Retweeted
    17 Oct 2017

    You don't like TV ads. So Fox wants to help you watch less of them

    1 reply 5 retweets 14 likes
  5. 17 Oct 2017

    People don't want to watch *more* ads.See how we're improving consumer's experience on connected devices w/:

    3 retweets 21 likes
  6. 10 Oct 2017

    . names as one of the top 9 young innovators in media & entertainment. Go, Dave!

    6 retweets 7 likes
  7. 7 Sep 2017

    Have you heard of the most valuable new Attention Coin? deep dives :

    3 retweets 8 likes
  8. 18 Jul 2017

    Last month we hosted Cannes in Color, calling the industry to act for Inclusion, Diversity, Equality, Awareness:

    5 likes
  9. 22 Jun 2017

    Check out the photo gallery from the incredible event we co-hosted:

    6 retweets 11 likes
  10. 21 Jun 2017
    Replying to and

    "Creativity used to just be what's on the screen. Now it's also how you reach the customer. Buying has had to get creative."

    2 likes
  11. 21 Jun 2017
    Replying to and

    If we wanted to eliminate ad fraud tomorrow, we could do it, but the price goes up and that's why there's hesitation.

    1 reply 1 retweet 2 likes
  12. 21 Jun 2017
    Replying to and

    What keeps up at night? "It's all the ad-free options."

    1 reply 1 like
  13. 21 Jun 2017
    Replying to and

    "Any network that creates a great product and chooses to keep it to themselves is only playing into the hands of the duopoly."

    1 reply
  14. 21 Jun 2017
    Replying to and

    "We actually have to take the way we sell digitally and bring it upstream," vs. bring TV buying norms to digital.

    1 reply
  15. 21 Jun 2017
    Replying to and

    Let's measure likelihood of message delivery, says. If we don't change the currency, nothing will improve.

    1 reply
  16. 21 Jun 2017
    Replying to and

    "The only thing marketers should care about is whether their message was delivered."

    1 reply 1 retweet 1 like
  17. 21 Jun 2017

    TV vs. digital? says in panel w/ & the difference is in the delivery vehicle, not the content.

    1 reply 3 retweets 8 likes
  18. Retweeted
    21 Jun 2017

    Great panel on the evolving TV marketplace with Lucas Cridland from DAN & Dave Penski from Publicis

    1 retweet 1 like
  19. 21 Jun 2017

    "What is television?" Panelists from Publicis, Magna, and Amplifi aren't entirely in agreement at 's event

    2 retweets 2 likes
  20. 20 Jun 2017
    Replying to

    Brand measurement and brand lift studies are no longer static, Dave says. We can reliably make the media mix more dynamic.

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