Lead Generation Software
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Compare the Top Lead Generation Software of 2020
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Compare the best Lead Generation software currently available using the table below.
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1
Adapt.io
Adapt.io
Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage. It helps companies across the globe take control of their Marketing and Sales campaigns/strategies with industry-leading products. We bring data and technology in one place for Sales teams to drive more revenue and Marketing teams to generate more leads and conversions.
Starting Price: $49.00/month -
2
OptiMonk
OptiMonk
OptiMonk is a conversion optimization tool that turns your traffic into sales. It allows you to create, personalize and launch popups, sidebars, notification bars, and fullscreen messages, without coding. With OptiMonk, you'll earn more. Here’s how: ✔ Capture more subscribers Make less engaged visitors sign up to your email/Messenger list & convert them into sales later. ✔ Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. ✔ Increase cart value Boost your avg. order value & generate larger purchases for the same amount of traffic. ✔ Promote special offers Turn new visitors into first-time buyers and existing customers into repeat buyers. ✔ Collect feedback Value your clients by asking feedback & improve the satisfaction rate after analyzing the answers. ✔ Facilitate social sharing Build and grow social communities, and reach your prospects through social media.
Starting Price: $29.00/month -
3
Revetize
Revetize
Manage your SMS Marketing, Customer Loyalty Program, Referral Program, & Online Reviews in one platform. Revetize consolidates more than 5 different customer marketing softwares into 1. (For the price of 1) Use our omni channel drip campaign to send sms, email, voicemail and direct mail to your customers all in the same simple process.
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4
emfluence Marketing Platform
emfluence
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.
Starting Price: $700/month -
5
Outgrow
Outgrow
Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.
Starting Price: $14/month -
6
Elementor
Elementor
The world's leading WordPress page builder. Control every aspect of your web design workflow from one place. Simple. Powerful. Flexible. Experience the power of 100% visual design. Build websites that load faster, and speed up the process of building them. The only complete design platform to offer pixel perfect design, yet produces 100% clean code. Take your design vision and turn it into a stunning custom-made website. Design forms visually, integrate them with your favorite marketing tools, and generate more traffic, leads & conversions. Thousands of developers have contributed to the Elementor open source project, building themes, add-ons, and products, further extending the functionality. Elementor was built for you. Designers, developers, marketers, and entrepreneurs. Create stunning landing pages, design a blog, customize your online store – everything is within reach!
Starting Price: $49.00 per user per year -
7
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.
Starting Price: $8.99 per user per month -
8
CANDDi
Campaign and Digital Intelligence
CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.
Starting Price: £149/month -
9
Drift
Drift
In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy.
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10
WebCEO
Web CEO
Automate business marketing and dominate the niche with WebCEO, an SEO software tool suite. Intuitive and quick, WebCEO has an interface that allows users to access information on different campaigns and efforts. WebCEO integrates 19 online SEO tools that any SEO user needs for website audits and analysis, effective keyword niche research, safe link building, and more. WebCEO also features White-Label SEO tools that restrict or grant full access to the users' colleagues or clients.
Starting Price: $39.00/month -
11
Landbot.io
Landbot
Chatbot Platform for your Lead Generation Strategies. Create lead generation strategies that engage and convert. Build personalized conversational chatbots for the ultimate user experience. With Landbot, it’s easy, beautiful and FREE. Create lead generation forms and integrate them with the tools you already use in just a few clicks. Engage potential customers, score leads, condition the messaging depending on the visitor’s choices using a beautiful, user-friendly editor. Send the information straight to your CRM without a single line of code. Take your data-scientist-hat off and analyze conversions step-by-step at a glance. Conversational websites, landing pages or forms let you make decisions based on real-time performance & customer journey flow. Push changes and improve your conversion rates with a couple of clicks.
Starting Price: $30 per month -
12
Autopilot
Autopilot
Autopilot is a marketing automation and customer journey software that enables businesses to acquire, nurture, and grow customers. With Autopilot, marketers and businesses can easily create personalized customer journeys, engage prospects on the right channel, automatically capture and grow leads, and track success throughout the journey. Autopilot is available for as low as $20 per month.
Starting Price: $49 per month -
13
ClickFunnels
ClickFunnels
ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs. Yes, ClickFunnels was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online! This is how it works: - Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave) - Point your customer straight to the ONE product or service they need most to help solve their problem - Follow-up with your visitors, even after they leave your page! Yes, ClickFunnels Gives You The Tools And Strategies You Need To Market, Sell, AND Deliver Your Products Online.
Starting Price: $97.00 per month -
14
Loyalty Reward Stamp
Loyalty Reward Stamp
We offer Loyalty Reward Program, Loyalty App, Mobile Loyalty, Text Message Marketing, Loyalty Cards, and Rewards Programs. Turn those paper punch cards into a robust and easy to use mobile app. We also offer simple and beautiful tablet loyalty programs for your counter. Our businesses attract new and keep their current customers coming back with mobile deals. Reward customers for sharing information and deals from your business on social media.
Starting Price: $49.00/month -
15
Soleadify
Soleadify
Soleadify is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Soleadify you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 35M+ companies in 100+ countries. From dentists to e-commerce stores, find businesses in hundreds of categories, and put your sales on autopilot. Soleadify is super easy to use: - Define your target niche more granularly than with any other tool - Limit searches to the specific City, Region, State or Country you're interested in - Choose local businesses, or multi-location companies. - Make sure you talk to the right contact person in your target market, by using the "job title" filter .. and tens of other filters to automate your prospecting! Leverage a database of 30M businesses, and grow your business with Soleadify!
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16
Episerver
Episerver
Experiences that put your customers at the center of everything you do. Our platform helps you automatically create customer-centric experiences, with best-in-class CMS, robust commerce and advanced personalization. Great customer experiences start with a best-in-class content management system. Episerver’s CMS helps you quickly create new pages for any device. Add our artificial intelligence to guide customers on their journey with personalized content and recommendations. Today online buyers want more than a product catalog. They want helpful content, guides and reviews. Episerver solves this by combing our CMS with digital commerce and personalization. Add our artificial intelligence to help your customers find what they want even faster. We designed our platform to help you meet increasingly high customer expectations. Our integrated solutions enable you to understand your customers and automatically guide them to what they want.
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17
OptinMonster
Awesome Motive
Awesome Motive is a software business in the United States that publishes a software suite called OptinMonster. OptinMonster includes training via documentation. The OptinMonster product is SaaS software. OptinMonster offers a free trial. OptinMonster includes business hours support. OptinMonster is lead generation software, and includes features such as lead capture, lead segmentation, and prospecting tools. Alternative competitor software options to OptinMonster include Prospectify, Stratics Networks, and Lead Forensics.
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18
involve.me
involve.me
involve.me is a drag & drop interactive content builder for every step of your funnel. Marketers, entrepreneurs and publishers use involve.me to create engaging quizzes, surveys, calculators or lead capture forms and landing pages. involve.me content can also collect payments with PayPal and Stripe. Some of involve.me's most popular features include: - Partial Submissions to recover lost leads & gather more data - Hidden Fields to personalize content for existing contacts - Answer Piping to pull text from answers into page content - Logic Jump to skip irrelevant questions or steps - Multiple Outcomes to use custom redirects - Engagement Analytics to diagnose and fix your content.
Starting Price: $19.00 per month -
19
Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - PopUp smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they shopping cart abandonment. - SEO-alerts - tool that continuously analyses your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
Starting Price: 29$/month -
20
SweepWidget
SweepWidget
Create viral giveaways, contests, sweepstakes, leaderboard competitions, instant rewards, and much more. Grow your audience with 90+ different ways to enter on 30+ social media platforms. SweepWidget helps you build your audience, increase social media followers, boost your sales, engage customers, and grow your email lists.
Starting Price: $0 per month -
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Starting Price: $39.00/month
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22
Freshchat
Freshworks
Freshchat is a modern messaging software built for sales and customer engagement teams to talk to prospects and customers on the website, mobile app, or social pages. A leap from legacy live-chat, Freshchat helps businesses and its teams focus on a continuous and context-driven messaging experience. With features like campaigns, sales bot, integrated self-service, and intelligent message routing, expectations are set and met, and responses to visitors questions are smarter and faster. What makes Freshchat unique? - Convert website visitors into leads with advanced event-targeting messaging - Automate lead capture, validate responses, and auto-upload leads into the CRM with bots - Send contextual messages with events timeline, messaging history, user information, and link to social profiles - Use SmartPlugs to pull data from external tools like order management systems or CRM apps - Onboard, retain, and re-engage users inside the product with in-app campaigns
Starting Price: $19.00/month/user -
23
Visiblee
Visiblee
97% of visitors on your website don’t leave any contact details. With Visiblee you will boost your website lead generation, with contacts that already know you and are interested in what you offer. Don’t miss business opportunities! Get an alert every morning with the hottest leads and check out their browsing behavior. Visiblee is a unique SaaS Solution for lead generation.
Starting Price: $499.00/month -
24
Convertful
Convertful
The all-in-one tool to convert your visitors into leads and sales. Any data you needed and automatically collect data. The part of the screen where the form should appear. Boost conversion by adding the eye-catching form animation effects. Adding classes and styling it with custom CSS, adding Retargeting Pixels JavaScript and others. Apart from Surveys and Quizzes, create any sequences you can imagine! Offer 3-4 up-sells in a row? Easily! Learn more about your visitors by showing on-site surveys. Make personalized on-site/email offers based on the answers. Create a sequence of screens, that asks questions and provides different results based on the answers. Offer a personalized, most relevant solution or Case Study for your visitors to skyrocket the sales. Break the standard 'show a form' pattern and increase conversion rates by prepending the form with an introductory yes/no question.
Starting Price: $9.00 per month -
25
Microsoft Dynamics 365
Microsoft
Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.
Starting Price: $190 per user per month
Lead Generation Software: What Does It Do?
Companies use lead generation software to power the assignment, segmentation, and capture of leads to shorten sales cycles and improve targeted marketing communication. Companies also use nurturing software to stay in touch with lead generations before they are ready to make a purchase. Numerous CRM systems (customer relationship management) provide nurturing and lead generation capabilities, while some vendors offer specific solutions for these jobs.
This guide includes the most commonly found features within lead generation systems, the kinds of buyers who will benefit most from using this software, and other considerations buyers might find useful when they’re choosing the kind of system they want.
Leads are contacts such as businesses or individuals that can potentially become customers. Leads are often collected through multiple offline and online channels including:
- Phone calls
- Direct mail
- Email marketing and sales engagement tools
- Trade shows
- Virtual events
- Website forms
Lead data is captured and distributed from online channels using lead generation software. A website visitor, for instance, could enter their e-mail address and their name in an online form to access certain content. CRM databases record their information and distribute it to a representative to keep track of.
On the other hand, lead nurturing software streamlines and automates contacts with potential customers. If these potential customers get into the sales funnel by lead generation, lead nurturing will step in to help customers who are unsure about their readiness to buy and lead them through the sales funnel towards a purchase. Through the use of lead nurturing software, companies can stay in touch with their customers by keeping them interested in their content until they are ready to make a purchase.
Lead data can actually be quite basic, with information such as the number of employees, the name of the company, the company’s phone number, title, and name. When visitor analytics and traffic are used, more comprehensive data can be included in a lead’s profile, including pages the lead viewed, the referring website, and other pertinent information.
Once all of the customer information is captured, lead management software allows teams to track, score, and nurture leads efficiently to increase overall conversion and qualification rates.
Typical Features of a Lead Generation System
Applications vary based on which vendor a business owner chooses to buy from, but the following common features are included with most lead generation systems:
CRM Integration
Potential customer data is stored and recorded automatically into a CRM database, where it can be used for various marketing campaigns based on leads’ behavior and interests.
Social Media Integration
Social media marketing is widely used by companies as an important data source that can generate leads across many channels. LinkedIn and Twitter, two lead generation tools that are used to collect data, take it a step further to increase the quality and number of opportunities for sales representatives as well as deliver increased insights.
Customer Segmentation
Behavior, including website path and type of content being downloaded, referral sources, such as paid advertising and organic searches, and demographics like company size and job title are all used to categorize leads. They are assigned to the correct sales representative for lead and evaluation scoring.
Customer Assignment
This functionality transfers leads to the correct representative inside the company based on user-defined filters and alerts the entire team whenever new leads are captured.
CRM lead generation applications that use landing pages and online form creation tools make it simple to embed and design forms on websites to acquire information from leads.
Categories of Lead Gen Software Buyers/Users
Lead generation software can benefit almost any industry, from advertising agencies, software retailers, restaurants, and student loan providers. There are two categories of buyer segments:
- B2C – These kinds of buyers directly sell their products to customers. B2C sales cycles, on average, are relatively short. Soon after their first interaction, leads quickly turn into buyers. For instance, someone could be looking for a new pair of shoes. That person will visit a couple of online stores to find the exact pair they’re looking for at the right price. They will make an immediate purchase after they find what they’re looking for. In situations where potential customers might not become buyers right off the bat, B2C lead nurturing software could offer discount coupons or attractive offers to lure them in.
- B2B – These kinds of buyers sell their services and products to other companies instead of consumers. B2B purchases are made by several people or a buying committee as opposed to one person, which means that more promotion will be required in order to convert potential customers to buyers. Nurturing software and lead generation tools are used concurrently to lead potential consumers through the sales funnel. Many B2B companies are now utilizing sales intelligence software in order to enrich the contact data of potential customers.
Strategies for Selecting Lead Generation Software
There are a wide variety of lead generation applications to choose from. Selecting the best one to suit a particular company’s needs is dependent upon numerous factors, including the type of campaigns a business owner wishes to run, what channels they want to use to capture potential customers, and any other software needs that will assist them along the way.
After a list is compiled with the above criteria in mind, the business owner will have to evaluate many different products in order to find the right one to suit their company’s needs. Software buyers were recently surveyed across many industries to decide the best strategies for choosing lead generation software. Some of the methods included preparing proposal requests, having a lawyer review agreements, and checking merchant references.
Once a product shortlist is created that includes the functionality a company needs, the above methods can be used to evaluate and locate the product that best suits the business owner’s needs.
Possible Issues and Benefits of Lead Generation Software
There are several benefits lead generation software offers:
- Enhanced effectiveness – One of the key benefits of automation is to eliminate and reduce manual tasks, which saves staff a lot of time performing data entry and evaluating leads.
- More precise data – Data entry errors are a thing of the past because potential customer data that is collected from web forms is synced automatically with a CRM instead of using various mediums to collect data and manually entering it into a database.
- Shorter sales phases – Sales teams are alerted to new customers right away, which makes it easier for managers and reps to promptly contact leads and close sales quicker with the right information.
Companies that don’t understand how lead generation software could benefit them have the following problems:
- No plans – Companies that don’t plan for the changing needs of their businesses may make bad software buying decisions.
- No training – If employees aren’t trained properly on how to use all of the software’s features, they might miss out on lead capturing opportunities.
- Landing pages that aren’t optimized – Online forms and landing pages that are designed poorly may leave potential customers unmotivated to make a purchase.