Email Marketing Software
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Compare the Top Email Marketing Software of 2020
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Compare the best Email Marketing software currently available using the table below.
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1
1PointMail
1Point Interactive, LLC.
1PointMail, a cloud-based email marketing solution, allows users to improve their email marketing return on investment (ROI). With 1PointMail, users can optimize marketing campaigns, manage lists, track campaign results in real time, and enhance email deliverability. 1PointMail allows users to upload lists, create newsletter templates, and send dedicated messages to their customers. 1PointMail also enables users to create sub-accounts for multiple users and customize them by giving them assignment permissions.
Starting Price: $49.00/month -
2
Routee
AMD Telecom
Routee is an intelligent omnichannel communication platform (CPaaS) offering advanced Web and API automation for all industries worldwide. Powered by AMD Telecom’s robust infrastructure, Routee's services enable businesses to optimize their marketing & business processes. -SMS Marketing: tailor-made messages based on customers' individual preferences -Email Marketing: personalized newsletters & email campaigns based on an audience's behavioral data -Transactional Email: automated emails to customers on important data regarding their transactions -Marketing Automation: rich forms & customer data capture, automation of repetitive marketing tasks, and tracking of marketing campaigns -Two Factor Authentication: a second layer of security with fallback through SMS, Voice, Viber & Missed Call -Cloud IVR: multilingual capabilities, turning speech into text, & text to human-sounding speech -Push Notification: personalized web & mobile push notifications, based on segmentation and user
Starting Price: $0.01 one-time fee -
3
SharpSpring
SharpSpring
SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.
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4
MoonMail
MoonMail
MoonMail is an Email Marketing Software Platform to send Email Marketing Newsletters. So simple to use that your grandma could do it. With MoonMail you can easily create and design successful email marketing campaigns. MoonMail provides a comfortable and clean way to analyze your success and performance through clear metrics, reports, and statistics. MoonMail allows you: * Customize and adapt your message using our Template Library * Create your custom design with our easy-to-use drag and drop template engine * Add images, social media icons, and logos with just one click * Monitor and track your performance and analyze the success of your campaigns in MoonMail's Dashboard. * Compare data from your previous campaigns * Choose a multilingual dashboard, enabling you to understand your results better.
Starting Price: $23.99 /mo -
5
SalesExec
ClickPoint Software
SalesExec helps salespeople by automating the complex sales follow up process. SalesExec takes the guesswork out of who to call, when to call, email, or send text messages. With guided selling and automated lead prioritization, your salespeople will more efficiently work their leads, with less complexity, helping them to win more deals. SalesExec includes efficiency tools like; local presence dialing to reach and identify 60% more sales opportunities, with automated text SMS, and email nurture to reach customers at the right time in their buying journey. SalesExec will also help your marketing team by capturing and intelligently routing and prioritizing all web leads and phone calls. With SalesExec, your team can handle thousands of leads with ease, ensuring you get maximum ROI from every prospect by enforcing customer outreach and sales followup.
Starting Price: $55.00/month/user -
6
Kangaroo Rewards
Kangaroo Rewards
Maximize customer relationships and not just transactions, with Kangaroo Rewards loyalty marketing program. A completely white-label solution, enabling businesses to engage customers via personalized offers and rewards, automated marketing, digital gift cards, custom omnichannel experience and branded app. Kangaroo Rewards offers in-depth reporting to monitor and adjust your program based on your customer behavior and trends. Providing you with the power to increase sales and customer engagement. To ensure program success, a loyalty specialist is assigned to each account to train and assist in the set-up of your loyalty rewards program. At Kangaroo, customer loyalty is more than just a program, it’s our business model. Our loyalty platform integrates perfectly with Lightspeed POS systems (Lightspeed Retail, Lightspeed iPad app, and Lightspeed Ecom), Shopify, Magento and Woo Commerce. Kangaroo is available worldwide in English, French, Spanish & Portuguese.
Starting Price: $79/month -
7
Hippo Video
Lyceum Technologies
Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video for their business video needs.
Starting Price: $10.00/month/user -
8
VipeCloud
VipeCloud
VipeCloud is an all-in-one sales and marketing customer relationship management (CRM) solution designed to help small to midsize businesses streamline marketing operations and track sales. Key features include lead generation, prioritization, social sharing, multi-channel communication, engagement analytics, and autoresponder. VipeCloud brings with it the support you need to acquire more customers. With email marketing, marketing automation, and a sales CRM all in one easy to use app, you and your team will rapidly accelerate your growth. Empower your sales team to prioritize the hottest leads with workflow automation and lead scoring. Grow your sales with a simple marketing-to-sales hand-off. Rest easy knowing our industry-leading US-based support team has your back every step of the way.
Starting Price: $40.00/month/user -
9
emfluence Marketing Platform
emfluence
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.
Starting Price: $700/month -
10
Go4Clients
Go4Clients
Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions.
Starting Price: $50 per month -
11
Crossware Mail Signature
Crossware Ltd
Looking for a powerful tool that allows you to add consistent and compliant signatures, disclaimers and branding to every email leaving your company? Our award-winning tool, Crossware Mail Signature, is the solution for you. Features: - Add logos, graphics, ad banners, social media icons, Active Directory fields, disclaimers and text to your email headers and footers. - Apply your signatures when, where and how you want with powerful rules. - Signatures on every device and email client. - Control every part of your signature, with separately controlled blocks. - Visual / HTML code editor - Preview signatures in real time, based on recipients and senders. - View signatures in Outlook & see your signatures in Sent Items. - Intelligent and dynamic signature application - Choose your Microsoft Datacenter to deploy into - Edit anywhere with our browser-based editor Find out what makes us the world leading signature solution - start your Free Trial now
Starting Price: $0.55USD / user / month -
12
CXONCLOUD
UNLOC Ltd.
CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.
Starting Price: $39.00/month -
13
Mailchimp
Mailchimp
Built to help you grow your own way. We know what it’s like to start small with big ideas. That’s why we support millions of customers across every stage of their own business journeys. Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. No matter your business type or experience level, we have features to help you understand your audience, reach them when it matters most, and get better as you go. Our marketing CRM helps you collect data about your contacts and turn those insights into action. With a holistic view of your audience, you can learn what they like and create campaigns that feel like conversations. We’ll help you get up and running with pre-built templates, ready-made segments, and 1-click automations. With our intuitive design tools, it’s easy to create beautiful campaigns.
Starting Price: $9.99 per month -
14
SendX
SendX, Inc.
SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. Pricing: - Start with 14 days free trial (no credit card required). - Pricing starts at $9.99/month Key Features & Benefits: - Send Unlimited Email Campaigns - Build Your Email List with forms and pop-ups - Powerful Automation Tools - Design with Drag & Drop Email Editor (no coding required) - Best Of Breed Email Deliverability (get emails delivered in the primary inbox) - Free Migration Service (we will migrate your email marketing account from any ESP for free) - 14 days Free Trial (no credit card required, instant setup)
Starting Price: $9.99/month -
15
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.
Starting Price: $8.99 per user per month -
16
Zoho Campaigns
Zoho
Zoho Campaigns is an email marketing automation software for small and medium-sized business (SMBs). Developed by Zoho Corporation, Zoho Campaigns enables you to easily send email campaigns, view and share reports with your team, and organize your entire subscriber data from anywhere, at any time. By integrating Zoho Campaigns into your business, you can fully engage with your audience, build lasting relationships with your customers, and improve your brand identity.
Starting Price: $5.00/month -
17
GetResponse
GetResponse
GetResponse is an all-in-one online marketing platform built to help businesses grow. Trusted by over 350,000 customers, GetResponse combines email marketing and online campaign management tools in one solid platform to help companies boost sales, maximize ROI, and succeed in online marketing. GetResponse is available in four different plans to suit the needs and requirements of businesses.
Starting Price: $15.00/month/user -
18
MailBluster
MailBluster
Send first class emails at the least cost. Unlimited subscribers & 62k emails at $0/month. MailBluster is the most advanced, reliable and cost-effective email marketing software in the world. It's so capable; you can send promotional emails to millions while keeping every single email entirely personalized.
Starting Price: $0/Month -
19
Gist
Gist
All the tools you need to build a successful online business. Easy to use all-in-one software for live chat, chat bots, email marketing, marketing automation, forms, knowledge base, and more to create great customer experiences. By using Gist’s all-in-one platform, you no longer need to piece together multiple costly subscriptions. Better yet, your team will no longer need to switch between multiple tools to fully understand your customers. Qualify more leads automatically and close more deals with chatbots, forms and 24/7 automated meeting scheduling. Grow traffic, convert more visitors, and retain customers by running complete email marketing campaigns at scale. Assist customers in real-time with a collaborative inbox, automation, and self-service support. Replace 8+ tools and keep all of your products, content, customers, email subscribers, and data in one place.
Starting Price: $33.99 per month -
20
Platformly
Platformly
Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth.
Starting Price: $19.00/month/user -
21
SmartrMail
SmartrMail
Get more sales with personalized email marketing. SmartrMail provides all the tools for your e-commerce store to get more sales from email marketing. Easy-to-use automation, beautiful newsletters and advanced segmentation. SmartrMail also analyses your customers’ purchase history and browsing behaviour to deliver automated, individual personalized emails. We send your customers the products they’ll like, at the right time.
Starting Price: $29/month -
22
ActiveTrail
ActiveTrail
ActiveTrail is the world’s friendliest email marketing platform, newsletter software and marketing automation software. ActiveTrail started out in 2004 as a small project formed by the Real Commerce Group. Today, the company has branches around the world - in USA, Israel, Germany, France and Latin America. ActiveTrail's email marketing platform and marketing automation software offers businesses a smart, progressive, efficient and automated solution for all of their marketing needs. ActiveTrail is a one-stop-shop, helping companies around the world to manage their email marketing activity, to offer products and to strengthen their relationships with customers. ActiveTrail's email marketing platform features a friendly, easy-to-operate user interface, with an intuitive and straightforward drag & drop editor and a large selection of ready-made newsletter templates.
Starting Price: $13.00/month/user -
23
Sendinblue
Sendinblue
SendinBlue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? SendinBlue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!
Starting Price: 19€ per month -
24
ActiveCampaign
ActiveCampaign
Identify the specific needs of you contact and deliver the right message with ActiveCampaign. ActiveCampaign combines email marketing, marketing automation, and sales CRM in one easy to use platform to help businesses convert contacts from visitors, to leads, to customers, and advocates. It offers a wealth of features to enable businesses to send targeted campaigns, engage contacts, automatically nurture, advance, and close on deals, and so much more.
Starting Price: $49.00/one-time -
25
Stripo.email
Stripo
Stripo is a platform for creating complex and responsive email template layouts fast and without any HTML skills. The drag-and-drop (WYSIWYG) and HTML email template builders allow users to create high-quality interactive emails, such as AMP-powered emails. Stripo enables more than 200K users and teams of different industries and from more than 26 countries to design responsive email templates fast and easy. The vast majority of the Stripo’s features are meant to automate email production: personal content library for storing the most frequently used email elements; 300+ sophisticated free templates that serve as the base for future campaigns; banner generator for designing multi-layered banners. With the embedded testing tool, preview your emails across a number of email clients and on multiple devices — over 70 common combinations. Rich integration with senders allows exporting emails to the world’s top ESPs and email clients with 1 click.
Starting Price: $10.42/month
What Exactly Is Email Marketing Software?
Email marketing is one of the best ways to market in the modern age. If you only look at popularity alone, it’s certainly the top choice and probably the most widespread marketing technique ever used in history. However, that doesn’t really explain what email marketing is or how you can use it to get your products and services ahead of the competition. To help you get started, here’s the breakdown.
It can be convenient to think of email marketing as physical mail where you don’t have to pay for fees, stamps, envelopes, or printing costs. Just like with traditional mail, email marketing helps you connect with customers in the comfort of their own homes. However, email has the added benefit of being able to reach customers wherever they are. After all, most people have phones with constant internet connections, allowing you to reach them any time of day and no matter where they are.
One other major difference between the two that comes down as a benefit for email is trackability. When you send an envelope in the mail, you can’t really get a lot of data from what happens after that. A lot of it comes down to crossing your fingers and hoping that the recipients take advantage of the offers you sent. With email, you know exactly what happens with the digital information you send. You can identify how common it is for users to click through the email and head to your site, plus you can identify exactly when and how they use the discounts and offers contained therein. This can allow you to make better email marketing campaigns in the future that build on your experience.
In order to organize your email marketing efficiently, you will need to make use of email marketing software. It can allow you sort through a vast amount of data, make complicated changes with a few short clicks, and automate a lot of processes that you would have to otherwise do manually. Once the emails have been sent, email marketing software can also track how your emails are received, what users do with those emails, and how their responses to your emails change over time.
Here, you will learn about how email marketing software systems work and exactly what they can do for you. Once you have that information in hand, you will be better informed when it comes time to decide which software is best for your needs. We will be covering what email marketing software is, common functions of email marketing software, and key considerations to keep in mind.
In a general sense, email marketing software is designed to make, launch, then evaluate email marketing campaigns. They allow you to use email as your primary vector for addressing your audience. A successful email marketing campaign builds your leads and keeps your product and/or services firmly in the mind of the target audience. In particular, email marketing software automates some of the simple, repetitive parts of organizing an email campaign, allowing you to focus your valuable time and effort elsewhere.
What Are The Typical Features of Email Marketing Software?
Many email marketing programs have the following features:- Lead Capture - tracks, identifies, and catalogues lead information from a variety of sources, allowing you to use that data later.
- Basic Segmentation - splits up and organizes your audience in a way that makes it easier to address each individual group and maximize marketing effectiveness.
- Email Templates - saves frequently used formats so that you don’t have to waste time searching for the right choice every time.
- Mass Email Delivery - provides the ability to send out emails to a massive group all at once.
- Drip Email Delivery - allows you to send out emails later, rather than today, allowing you to schedule marketing campaigns weeks or months in advance. Drip email marketing also lets you follow up with your audience, keeping your brand at the front of their minds with perfectly timed emails.
- Open and Click-through Rates - keeps track of how well individual email campaigns do with regards to the audience opening emails and then clicking on what is contained within.
- Analytics - organizes and summarizes your data in a way that makes it easy to plan out future campaigns.
Ideas to Keep in Mind
How Your Audience Interacts With Your Brand
One of the first things you need to pay attention to is exactly what kind of mediums and devices your customers are using. In this day and age, there are so many different ways to check emails that you can’t expect everyone to be using a standard internet browser on a laptop or desktop. Now more than ever, you want to make sure that your emails are formatted so that they can be easily viewed on the go and at home. If possible, try to give your customers an easy way to integrate their engagement with your brand with their social media presence. Give them an easy way to share experiences on social media platforms about positive experiences with your products.
How Much Personalization You Want
You also want to make sure that you have a clear and consistent vision when it comes to personalization. At the simple end of the spectrum, you can just send out a monthly newsletter. For that, all you need is a simple system that can send out mass emails, probably with drip email functionality if you want to keep your audience engaged. If you want to take a more thorough approach with your audience, then consider a more powerful piece of software that allows you to send personalized emails based on past data. Strong segmentation tools are quite necessary if you want to do that.
How Much Integration Is Necessary
No marketing campaign stands on its own, so you need to make sure that your email marketing software can be integrated with your brand as it already exists. You don’t want to have to start the rest of your system from scratch when you could instead pick out a program that fits perfectly with what you already have. One of the easiest ways to do this is to get new software that has native integration with customer relationship management products. Plug-ins are another easy way to ensure that the different pieces of your business work together as seamlessly as possible.
How Your Business Will Change in the Future
You may think you only need a way to organize email campaigns right now, but if you plan on growing in the future, then it may be wise to examine other aspects of email marketing software as well. From social media integration to mobile marketing opportunities and marketing automation, there are many different tools that you may find yourself wishing you had in a future. Pay close attention to whether a piece of email marketing software is just a simple program for sending out emails or a powerful array of functions that can meet all your needs in the future.