Marketing Software
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Compare the Top Marketing Software of 2021
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Compare the best Marketing software currently available using the table below.
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1
Adzooma
ClickTech Solutions
Enjoy our FREE award-winning advertising platform and join over 100k businesses already optimizing their paid ads. Slash the time it takes to manage and optimize your Google, Microsoft Advertising or Facebook Ads campaigns to just minutes a day. Adzooma's AI and machine learning based PPC platform offers stress free campaign management, state of the art 24/7 optimization and advanced automation, all in a simple to use interface. Scan for 50+ improvement 'opportunities', many of which can be actioned with a single click, track PPC performance and highlight over/under spending to improve your quality score, conversions and ROI.
Starting Price: Free Unlimited Access -
2
Trade Promotion Master
Visualfabriq
Trade Promotion Masterâ„¢ offers the functionalities to radically improve your promotional process based on the maturity of your market and business needs. We offer a true end-to-end predictive trade promotion management solution combining zero touch planning, optimization and evaluation from a single point of entry.
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3
Social Board
Social Board
We made SocialBoard to collect all of the user generated content our marketing team worked hard to make. We also noticed most social aggregators have way too many features and are not easy to use. That is where we flex. Our product is simple but powerful under the hood. Collect Connect your social account. And start showing posts. Curate your feed so your posts are displayed the way you want them to. Embed the custom feed on your website. Great brands rely on us to keep their websites fresh. An instant flow of user generated content & social media.
Starting Price: $9 per month -
4
Hopin
Hopin
The virtual venue for all your events. Hopin is an online events platform where you can create engaging virtual events that connect people around the globe. Host your most interactive online event yet. Hopin is a virtual venue with multiple interactive areas that are optimized for connecting and engaging. Attendees can move in and out of rooms just like an in-person event and enjoy the content and connections you've created for them. The results? High show-up rates, low drop-off rates, and happy attendees. Organizers can achieve the same goals of their offline events by customizing their Hopin events to fit the requirements, whether it's a 50-person recruiting event, a 500-person all-hands meeting, or a 50,000-person annual conference. Hopin is built knowing every event is unique. Host full-scale conferences with multiple stages, sessions, networking, and expo booths. Gather people at your customized Hopin event and let them interact and learn together.
Starting Price: $99 per month -
5
Boomset
Boomset
Boomset provides an end-to-end solution for in-person, virtual and hybrid events. The award-winning live event functionality - like digital entry management and on-demand printing - fully supports the virtual solution. The virtual web and mobile platform includes features like live streaming and prerecorded concurrent sessions, virtual exhibitor management with lead capture, and attendee engagement via 1-to-1 video calls, live chat, polling, gamification, and Q&A. Coupled with our best-in-class customer support, Boomset makes event management simple for organizers for all types of events, anywhere in the world.
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6
CloudTalk
CloudTalk
Searching for a smart call centre software? Try CloudTalk.io, a new-generation cloud phone system for SMEs, startups, online stores or call centres (sales and customer service teams). 25+ integrations with favourite CRM, helpdesk or e-commerce tools as Shopify, SalesForce, Pipedrive, Intercom at hand along with a 5-star rated customer success team make it easy to seamlessly migrate or set up your new cloud call centre from scratch. We are rapidly growing every month and we have already successful cooperation with 1000+ companies across the world like DHL, Yves Rocher or Karcher. Try 14 day FREE trial from CloudTalk (no credit card details required).
Starting Price: $20.00/month -
7
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.
Starting Price: $31 per month -
8
CheckMarket
CheckMarket
Enterprise survey software with users in 150 countries. Conduct insightful surveys and gain actionable feedback! Monitor customer experience (CX), employee experience (EX) and engagement. Close the loop with shareable reports, dashboards, alerts and follow-up tools like text analysis, benchmarks, dynamic text,.. Collecting data is just the first step. The real value lies in the efficiency of reporting. We provide you with real-time reporting so you can spot trends earlier, and get the information deep into your organization in order to improve processes. After you are done building an insightful report, share it with others. Create different share links, each with different filters, depending on what you want viewers to see all based on your own operational data, hierarchy and organization. Integrate with Slack, Zendesk, API, CRM & more. Includes unlimited users and works in 49 languages. Clients include L'Oreal, Toyota, Allegiance Bank, Sony, the Government of Canada,...
Starting Price: $995 per year -
9
HelmBot
HelmBot
Appointment scheduling, point-of-sale, staff management, marketing automation, and a whole lot more. HelmBot is like having 10 different software systems, all in one, and our customers love how simple it is.
Starting Price: $95 per month -
10
Nuxeo Platform
Nuxeo
The Nuxeo Platform is a cloud-native content services platform offering a low-code approach to content-centric application development. With a scalable architecture and flexible metadata model, organizations can quickly build applications that provide users with a modern UI, enterprise-level content management capabilities, AI-powered workflows, federated search, automation, and more. Nuxeo makes it easy to build smart content-centric applications that enhance customer experiences, improve decision making, and accelerate products to market. Document management, enterprise content management (ECM), digital asset management (DAM), case management, and knowledge management are all common use cases for the Nuxeo Platform. Regardless of size, volume, or where your content is stored, Nuxeo enables organizations to securely access, find, and use information across business units, applications, channels, and processes.
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11
PoliteMail
PoliteMail Software
Gain Outlook email intelligence, not overload. To measure and improve internal Outlook email broadcasts to employees, corporate communicators send PoliteMail. PoliteMail Software adds email analytics, responsive HTML design, and list management tools to the enterprise email program you already know how to use, Microsoft Outlook and Exchange. PoliteMail makes it easy to create impressive, highly readable corporate communications, with advanced analytics to enable you to discover the email employees actually read, with key metrics to help you improve results over time.
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12
SurveyLegend
SurveyLegend
SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals.
Starting Price: $19.00 per user per month -
13
Brazen
Brazen
Build powerful virtual hiring events and online career fairs. KPMG, CVS Health and Starbucks rely on Brazen to attract 3x more qualified candidates. Universities use the platform to host multi-company career fairs, student & alumni networking events, virtual orientations, and more. Brazen is much more than a video interviewing or web conference tool, with features including multiple event booths, live video broadcasting, one-on-one chat (through video, audio or text), automated chatbots and more.
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14
Everflow
Everflow
Everflow is the smarter Partner Marketing Platform for driving performance from every partnership: Affiliate, Influencer, In-App Publishers, and Media Buying channels.
Starting Price: $395 per month -
15
Weave
Weave
Why use 8 systems when you could just use one complete package? Weave makes patient, customer and client communication easier and faster while working in and outside of your office(super helpful during COVID). Stop worrying about missed calls, appointment reminders, payment requests, and cancelled appointments - Weave improve every point of contact.
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16
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.
Starting Price: $12.00/month/user -
17
Podium
Podium
Centralize all business reviews from across different platforms with Podium, an online review solution. Podium allows users to see their reviews and gain more customer feedback for quick and better-informed decisions. Podium can be accessed through its free iOS and Android app for sending review invitations, check analytics, and manage existing reviews.
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18
CallRail
CallRail
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.
Starting Price: $45.00/month -
19
Lead411
Lead411
Lead411 provides company intelligence, accurate contact data with direct dials & email addresses and a sales cadence tool to automate your email/sms outreach.
Starting Price: $37.50/month -
20
Canapii
Canapii
Canapii is the coolest, and most highly featured, event platform designed for virtual events in 2020, and ready for hybrid events as they restart in 2021. Canapii supports video meetings and streams HD quality keynotes across PC browsers and mobile apps. Canapii delights the user, while event organizers can become Superheroes. Canapii sets itself apart from pure-play software providers by providing white-glove service via its experienced events executives, which is why the world's most prestigious tech companies are customers. Automation is core to Canapii. Registration, travel arrangements, personal agendas, and meeting approval systems are built in. Canapii is truly global, the customer decides which language to set the tools in, support is available 24x7, live translation services are available and time zones handled smoothly.
Starting Price: Free -
21
Exclaimer Cloud
Exclaimer
Exclaimer Cloud makes managing corporate email signatures quick and easy. Designed for Microsoft 365, Google Workspace, and Microsoft Exchange, all email is guaranteed to get a dynamic and professional email signature when sent from any device. It also allows for easy management of other elements such as social media icons, promotional banners, and legal disclaimers from one intuitive web portal. The most user-friendly and powerful solutions on the market, you can easily design professional email signature templates in minutes. You don’t have to install anything, you don’t have to set up any rules, and you don’t need any HTML skills. You just create a template that suits your company’s purpose, add contact information, add graphics and images, and you’re done.
Starting Price: $1.46 per user per month -
22
Extole
Extole
Retailers, consumer brands, and financial services companies use Extole to turn customers into advocates. Our enterprise platform and team of experts create engagement, advocate, and referral programs so that brands can harness the power of customer connection, sharing, and recommendations to grow their bottom line. With Extole, marketers can engage thousands of customers, scale word-of-mouth to acquire new customers, and increase brand loyalty using their greatest competitive advantage: their customers.
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23
Talon.One
Talon.One
Talon.One is a powerful Promotion Engine that enables you to build targeted and customized marketing and sales promotions built around your customer and session data. Create, manage and track discounts, coupon codes, referrals, loyalty and product bundles all in one holistic platform. Once you integrate with Talon.One, you have the flexibility to customize promotions through the Campaign Manager UI and access to any data linked to your businesses in real-time through the robust API. Drive customer engagement, grow your business and reduce your promotional spend by deploying highly targeted and personalized promotional campaigns. Launched in 2015 by people who understand disruptive marketing, Talon.One has grown into the leading Promotion Engine for scaling businesses and enterprises. It is trusted globally by companies like Ticketmaster, National Express, Just Eat, JD Sports and more. We have built a product that is loved by marketers and developers.
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24
vtenext
vtenext
vtenext – the CRM for Digital Innovation Transform and Innovate your company with vtenext. It allows you to engage your customers into your business processes using a specific technology. It can also be used to manage processes generated by internal customers. The most important advantages of adopting vtenext are: - Improving the Return On Investments (ROI) - Facilitating internal communication by breaking down internal barriers - Having a 360° knowledge of the customers - Designing, automation and digitalization of internal and external processes - Acquiring a Lean management method - And many more!
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25
ResNexus
ResNexus
Whether you're campground, bed and breakfast, boutique hotel, lodge, vacation rental or other property owner, ResNexus is designed to make managing your business easy. With our easy-to-use website and business management software you spend less time worrying and more time doing the things you love. ResNexus does more for far less money by providing the following services: 1. Professional Website: ADA compliant and SEO optimized 2. Online Bookings & Property Management 3. Text Messaging: Improve your reviews and save time contacting guests 4. Marketing Channels: Google Ads, Expedia, Booking.com, Airbnb, VRBO, TripAdvisor 5. Automatic email Marketing 6. Built-in Point-of-Sale 7. Wifi Door Locks 8. Credit Card Processing 9. and much more! ResNexus quickly gets your business up and running with free setup, data import, and industry leading customer support! Come see for yourself how ResNexus can reduce your business costs by thousands of dollars!
What is Marketing Software?
Marketing software helps companies and organizations market their goods and services to potential customers. Core functions of marketing software include:
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Deliver promotional and marketing materials using emails, social media, SMS messages, direct mail, and more.
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Convert potential customers into customers using different marketing tactics.
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Automate as many marketing tasks as possible (such as scheduling emails and social media posts.)
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Gather information about customers and potential customers, allowing for even better marketing to future potential users.
Technology marketing is becoming a much larger and more complex industry. The majority of potential buyers are going online to search for information, user reviews, and to look for the right software for their needs. Since these B2B decision-makers are online, B2B marketers need to meet these potential buyers where they are. In the past few years, brand new innovative marketing software categories and features have emerged.
Marketing software products are typically one of two different types. There are marketing software products designed for a singular task, such as email marketing, and there are also integrated marketing hubs that perform a whole array of different marketing functions like email marketing, social media marketing, SMS marketing, lead management, and much more as part of an all-in-one suite.
Integrated marketing suites almost always cost more than individual marketing products. Sometimes, an integrated marketing suite is the right choice, if your company is looking to combine a whole host of marketing functions into a single platform. Sometimes, however, individual marketing software products can be more effective when they specialize on just one specific channel. The choice should be made based on the size of your marketing team, and which marketing functions you’re interested in performing.
Essential Marketing Software Features
Essential Marketing Software FeaturesHere are the main functions, capabilities, and features that are found both in individual marketing software products, as well as integrated marketing suites:
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Marketing Automation: Uses are in creating and executing of your marketing campaigns. It will also make logs of all the activity, tracking behaviors, and qualifying leads.
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Mobile/Smartphone Marketing: This will manage the SMS messages. It does all the routing and sending out of the SMS messages.
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Marketing Resource Management (MRM): This manages the marketing systems. And the digital assets. And the budget and approval processes throughout the departments, agencies, and teams. It also manages the workflow.
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Lead Capture/Generation: This automatically assigns and performs the capturing and segmentation of potential leads. This function makes the sales cycle shorter and causes the communications that targeted marketing requires to get improved.
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Analyze Social Media: It will measure the performance and impact of the company's campaigns. It will also track social media and see how effective the company's social media efforts are.
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Monitoring of Social Media: This will pinpoint which words are getting associated with the company's brand. And the location where these words are getting used.
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Marketing Analytics: This will measure the activity of the company's marketing. Across many channels, both online and offline. This function allows the company to see the return on investments.
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Content Marketing: This will aid in the distribution of content to web pages. It will create, manage, store, and deploy content to the Web.
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Search Engine Optimization/Marketing: This gives advice and information to help the business enhance the amount of traffic to the company's website. It can also help the company get better optimization in search engines.
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Event Marketing: Event marketing focuses on the marketing of in-person or virtual events. Event marketing software covers all aspects of promoting the event, making people aware of it, and signing attendees up for the event.
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Integrations: A marketing software should be able to integrate with the company's other marketing software. If the business already has a certain type of marketing software, they need to make sure that when buying another, that they will work together cohesively. Having software that works alongside each other can give any business pronounced benefits and ease of use.
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Lead Management: Marketing software should help a company get buyers attracted. And to give these buyers customized marketing campaigns. It can also automate giving potential buyers a sale to entice them to buy.
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Sales Analytics: This software will help the sales team to focus on the right things at the right times. And find potential leads and engage with them sooner to get a sale into the books. This software allows the team members to improve the conversion rates and to keep the customers satisfied.
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Social Media Marketing: This gives the company information on how to improve the marketing done on social media. A company could use social media to create brand advocates by giving them a referral program, sweepstakes, and polls. And to offer videos and that people could share with friends. And the software should create analytics on where sales involving products happen and on where the sales happen.
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Email Marketing: This allows the company to create detailed profiles of targeted customers. Thus, giving the business a way to send them emails that relate to their preferences, behaviors, and demographics. This software also administers smart A/B testing (all automated) to help improve marketing campaigns. It will also create reports and analytics of emails sent.
Different Types of Marketing Methods
Different Types of Marketing MethodsBefore buying a marketing software product or integrated marketing suite, the marketing team should figure out what types of marketing it wants to do. Then, they can find marketing software that will help them with their needs.
An important thing to remember when buying marketing software is that some marketing functions can get mixed in with suites that are not found in the marketing software industry. For example, leading event software will generally include an element of marketing. These functions are great for making customized web pages. And marketing through emails and messaging campaigns.
KPI Focused Marketing
Companies that want to see the results of marketing projects should find marketing software that analyzes and makes analytics. They generally include this function in suites, a best-of-breed could give you a more detailed analysis. A business should also find marketing software that specializes in resource management software.
Outbound Marketing
This type of marketing is for marketers who want to have contact with potential buyers. This contact could be by advertising on search engines, ads on websites, and by sending emails. Companies that want to focus on reaching customers by these means, should locate marketing software that offers email and mobile marketing functions. They should also look for lead generation and management.
Inbound Marketing
This is best for when wanting to get people to find your products. Getting people to find a certain business is accomplished by putting engaging information on blogs, websites, and social media. Companies that want to use this style of marketing should find software that improves web searches and manages leads.
Social Media Marketing
If a company wants to use social media channels to interact with buyers, you should find software that helps with that. It should keep track of the conversations that happen on social media and figure out the results of your efforts. Social media marketing software will sometimes be included in a suite, but it might need to get bought as a best-of-breed.
What Else to Know About Marketing Software
To narrow down the options, there are two major factors to remember when evaluating marketing software.
Prioritize the Processes You Most Often Need and Use
When purchasing marketing software, the company needs to pay attention to what they are actually buying. That way they will not be buying something that mostly contains bells and whistles. A company should only pay for marketing software that is useful to the business.
Another thing to keep in mind, though, is what the business may need in the coming future. Maybe it does not need a certain feature now, but what about later, when the company is bigger or it decides to try a new marketing tactic.
Make Sure the Marketing Software Is Extensible (Integrates with other software you already use)
When looking at the differences between multiple options, make sure the software will work in harmony with other software. If the company is needing a system that can get accessed on a phone, then they will want to make sure the system has a mobile app. And, if they are creating their very own suite, then make sure that the software will nicely integrate with one another.