AB Testing Software
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Compare the Top AB Testing Software of 2021
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AB Testing Software Guide
AB testing software provides users with the tools to do split website testing in order to compare versions and optimize conversion rate. Compare the best AB Testing software currently available using the table below.
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1
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.
Starting Price: $31 per month -
2
emfluence Marketing Platform
emfluence
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.
Starting Price: $700/month -
3
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free 14 day trial now at User.com →
Starting Price: $49.00/month -
4
Convert Experiences
Convert.com
Optimize your website for more Customer Value. High ROI A/B Testing to (Actually) Grow Your Business. We’ve built a tool that eliminates the issues plaguing other platforms, letting you focus on your optimization strategy. Convert’s tool is one of the only enterprise solutions that stores no personal data in the default setting, and uses only first party cookies for accurate visitor tracking. Test without consent, keep optimizing & we have your back. ConversionXL studies show that we are one of the fastest testing tools out there. Yet we’ve beaten the blink that skews results and damages your reputation. Endless waits are over. When you ask us for help, you talk to human experts who know our tool inside out, value your time & don’t give up till you’re satisfied. Most plans come with unlimited projects, tests and domains. Plus advanced developer options and top notch training add-ons. If you can think it, you can test it.
Starting Price: $599.00 per month -
5
Matomo Analytics
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels. Visit https://matomo.org for more information.
Starting Price: $19.00/month -
6
1PointMail
1Point Interactive, LLC.
1PointMail, a cloud-based email marketing solution, allows users to improve their email marketing return on investment (ROI). With 1PointMail, users can optimize marketing campaigns, manage lists, track campaign results in real time, and enhance email deliverability. 1PointMail allows users to upload lists, create newsletter templates, and send dedicated messages to their customers. 1PointMail also enables users to create sub-accounts for multiple users and customize them by giving them assignment permissions.
Starting Price: $49.00/month -
7
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore.
Starting Price: $89 per month -
8
WebEngage
WebEngage
WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
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9
Qualtrics CoreXM
Qualtrics
Qualtrics CoreXM is the top rated online survey platform trusted by over 8,500 brands and 99 of the top 100 business schools. With Qualtrics CoreXM, capturing, analyzing, and acting on insights is easy. The flexible platform features offers tools for building beautiful, complex surveys with drag and drop ease. It also comes with powerful survey flow logic options to customize the survey, 100+ question types, mobile and offline capability, best-in-class analysis and reporting, multi-channel capabilities, and a whole range of advanced features. Empower everyone to gather experience insights and take action. Start your Experience Management journey with the right foundations. Hunt down and fix broken experiences across the business with a single System of Action for everything from customer insights to market segmentation.
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10
Zoho PageSense
Zoho PageSense
Conversion Optimization and Personalization Platform. Measure your key website metrics, understand your visitors' online behavior, and give them a personalized website experience to boost conversions. Whether you want to understand what works on your website, why visitors behave a certain way, or what it takes to convert a visitor into a customer, PageSense has the right set of tools for you. Test, learn, optimize, and repeat. Still caught in the top vs bottom fold debate? A/B test and see what works better for your business. Experiment with different page layouts, site elements, images, texts, colors, and more. Integration with various Zoho and third-party applications is just a click away. Get a unified view of your website data and make more informed marketing decisions. Start making data-driven business decisions.
Starting Price: $17 per month -
11
Maxymizely
Maxymizely
Maxymizely is a Ukraine software company and offers a software title called Maxymizely. Maxymizely offers training via documentation. Maxymizely offers a free version. Maxymizely is AB testing software, and includes features such as audience targeting, campaign segmentation, funnel analysis, multivariate testing, split testing, test scheduling, and visual editor. With regards to system requirements, Maxymizely is available as SaaS software. Costs start at $25.00/month. Maxymizely includes business hours support. Some alternative products to Maxymizely include Yieldify, Zarget, and Qualtrics CoreXM.
Starting Price: $25.00/month -
12
Adalysis
Adalysis
Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation. Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes. Enterprise accounts have the full set of tools they need to streamline large data changes. Small accounts get automated recommendations that can be implemented at the touch of a button. It doesn't matter if you are managing millions of keywords and ads or spending a few thousand each month, you can harvest the power of Adalysis to make your PPC workflow efficient for just you or your entire team. Powerful PPC management has never been this simple.
Starting Price: $99.00/month -
13
Google Optimize
Google
Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.
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14
UserTesting
UserTesting
See, hear and talk to your customers as they engage with your products, apps and messaging. Make better decisions. Build more customer-centric experiences.
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15
Prisma Campaigns
Prisma Campaigns
The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant!
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16
Convertize
Convertize
Convertize is a conversion optimization and A/B testing tool that makes it easy to increase your conversion rate. Edit your content, run A/B tests to find the best version and add powerful new features to your pages. ∙The Convertize SmartEditor™ allows you to create different versions of your webpages, A/B testing your text, images, and buttons without touching a line of code. It also allows you to set your own goals (by tracking buttons or URLs), so you can keep track of what matters most to your business. ∙A/B testing features like the Autopilot™ and Hybrid Statistics Engine™ find reliable results, fast. That means you have more time to work on your content. ∙SmartPlugins™ add geolocation, persuasive notifications and dynamic text to your website. Convertize integrates with the tools you are already using, so you can A/B test Wordpress content, increase conversion rates on Shopify, and optimize Wix websites with a few clicks.
Starting Price: $49/month -
17
Picreel
Picreel
Picreel, a conversion rate optimization solution, enables users to track visitors' mouse and scroll movements in real time and offer them better offers when they navigate away. Picreel offers design templates that users can use or create their own offers that is displayable on their websites. Picreel also allows users to collect lead data and deliver it to their CRM or marketing automation tool in real time as well.
Starting Price: $14.00/month -
18
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.
Starting Price: $24 per month -
19
Socital
Market Analytics Technology Ltd
Convert anonymous visitors to paying customers with personalized onsite campaigns and exit-intent popups. Reduce cart abandonment with smart recommendations. Multiple exit-intent popups. Welcome Popups with 18 targeting rules. Cart abandonment solutions. Seasonal campaigns on-site without coding. CTAs with Facebook, Linkedin, Google & Twitter buttons. Multiple campaign templates. Personalized recommendations with 18% average conversion. Sign-up for free now!
Starting Price: $149.00 per month -
20
Product Finder 360
Semknox GmbH
* Make online shopping a breeze for your customers: just add Product Finder 360 to your website to find out what your shoppers need and effortlessly direct them to the products they want to buy. Pick one of our question flow templates, connect it to your product catalog, and easily add it to your online store without requiring any coding skills. * Product Finder 360 is your 24/7 digital sales person: it helps you solve your customers’ choice conundrum by providing an engaging online shopping experience. Its intelligent system directs shoppers to their ideal product with even more insight and guidance than a salesperson would provide in-store. This in turn not only leads to increased revenue but retention. * Harness invaluable insights as the Product Finder 360 dashboard surfaces invaluable data that will help you optimize your online store shopping experience, and make your shoppers come back again, and again. * Make a customer's time on your site feel valuable
Starting Price: $0 -
21
UseItBetter
UseItBetter
Lead more customers and monitor their behavior with UseItBetter, an analytics and optimization platform. UseItBetter features autotracking that allows users to automatically track everything visitors do on their websites. Innovative and smart, UseItBetter enables users to learn how to improve analytics instead of tracking funnels. UseItBetter is the perfect platform for analysts, marketers, and web developers.
Starting Price: $9.00/month -
22
Yieldify
Yieldify
Yieldify is an expert customer journey optimization (CJO) solution for eCommerce brands. With Yieldify, eCommerce stores get smart website personalization technology that is guaranteed to boost conversions, capture more leads, increase average order value, and more. Yieldify is a fully-managed solution that provides bespoke customer journey mapping services, CRO strategy, design and technical implementation of your campaigns.
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23
Crobox
Crobox
Crobox tells retailers what their customers love about their products. By leveraging consumer psychology and AI, our Dynamic Messages customize the way shoppers interact with products on an individual level. Retailers gain valuable datasets that clearly show which product attributes their customers look for in their assortment so they can apply the insights omnichannel.
Starting Price: €1,000 p/m -
24
Optimizely
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers.
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25
Alter
Alter
Alter helps automatically convert more website visitors with personalized content recommendations. Content marketing has become the gold standard in marketing but most of our hard-worked content is wasted due to the extremely low visitor attention span (7 seconds today). Visitors no longer have the patience to surf around websites hoping to find interesting content. We realized the best way to solve this problem was through personalized content recommendations where visitors are carefully matched with content based on their individual interests and behaviors. After all, every person is unique so why show them all the same exact content? That's like forcing everyone to wear the same clothes! Alter will automatically analyze your website and study your visitors. Then using AI-powered algorithms, our software will recommend personalized content to your visitors based on their interests and behaviors to help convert them. No humans required.
Starting Price: $0