Lead Generation Software
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Compare the Top Lead Generation Software of 2021
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Lead Generation Software Guide
Lead generation software allows sales departments to identify potential customers through the creation, generation, extraction and management of leads. Compare the best Lead Generation software currently available using the table below.
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1
Everflow
Everflow
Everflow is the smarter Partner Marketing Platform for driving performance from every partnership: Affiliate, Influencer, In-App Publishers, and Media Buying channels.
Starting Price: $395 per month -
2
LeadSift
LeadSift
LeadSift is a B2B intent data provider that helps organizations identify and prioritize the prospects and accounts they should be targeting. We collect data from millions of Unstructured Public Web Data to identify when prospects are showing an increased interest in competitors and relevant topics. Once we identify a signal, we go through a sophisticated mapping process to understand who these prospects are and where they work to determine if the signal is relevant. The end output is a contact enriched with company details and contact information that has been actively researching a relevant company or topic. With LeadSift data, organizations can optimize ad spend, marketing nurture campaigns, and sales outreach.
Starting Price: $1000/Month -
3
Chatfuel
Chatfuel
Chatfuel is the leading messaging automation solution for Facebook and Instagram. Generate more leads, personalize marketing, and automate customer service, all with Chatfuel. Get started for free today.
Starting Price: $15.00/month -
4
Bullseye Store Locator
Bullseye Locations
Bullseye is the visionary store and dealer locator platform that wins more customers. Beyond just a standard locator, Bullseye enables companies to engage customers with local content, increase lead capture, drive traffic, and improve relationships with dealers, agents, and other partners. With SEO-friendly landing pages, automated real-time lead management, and more, Bullseye is the locator that partners love. Easily integrate partner pages on your website to showcase their work with your products, build trust with customers, and turn your ordinary locator into a lead generating machine. With 20 years of experience, Bullseye includes all the features you'd expect from a modern locator: user-friendly search interfaces, a robust API, in-depth reporting, 3rd-party integrations, and extensive tools to manage locations, users, categories, and custom data fields. It's a comprehensive solution to manage all your location data and drive customers to stores, dealers, agents, and more.
Starting Price: $45.00/month -
5
Podium
Podium
Centralize all business reviews from across different platforms with Podium, an online review solution. Podium allows users to see their reviews and gain more customer feedback for quick and better-informed decisions. Podium can be accessed through its free iOS and Android app for sending review invitations, check analytics, and manage existing reviews.
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6
Lead411
Lead411
Lead411 provides company intelligence, accurate contact data with direct dials & email addresses and a sales cadence tool to automate your email/sms outreach.
Starting Price: $37.50/month -
7
GetResponse
GetResponse
GetResponse is a complete online marketing software that helps you grow your audience, engage with your customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can simply transform your online marketing and bring tangible results to your business. Customers across 182 countries rely on GetResponse to get their business online and easily create targeted marketing campaigns. Need a more advanced platform? GetResponse MAX is a trusted all-in-one online marketing platform, with a team of experts ready to help you make the most of it. Together with tools tailored and scaled to your business, you get: - Free onboarding - Individual support from your personal account manager - Dedicated infrastructure - Flexible terms
Starting Price: $15.00/month/user -
8
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free 14 day trial now at User.com →
Starting Price: $49.00/month -
9
Rannko
Rannko
Rannko offers a simple and effective Review & Reputation software that builds on customer experience by taking control of your customer reviews, online presence with listings & overall reputation, everywhere it matters most. Our Mission By understanding the complexities of how reviews & accurate online information directly impact businesses, we're able to help build business better through a simple yet advanced set of review and reputation features. Reach new customers whilst helping you build the reputation you so rightly deserve. Why do businesses need more reviews? Businesses that have more reviews generally rank higher in search, businesses that have a high average of 4.5 stars and above rank even higher. Google and other sites alike also track your online reputation through your customer engagements, for example; your response rate or whether or not you answered a question on google my business. Rannko aides in helping you supercharge your reputation!
Starting Price: $49 / month -
10
Lusha
Lusha
Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools that allow you to enrich and verify business profiles. Today, over 250,000 sales representatives, recruitment managers, and marketers transform the way they engage with their leads, contacts, and candidates by using Lusha on a daily basis. Our customers range from small and medium businesses to enterprises including Google, Amazon, Salesforce, and Apple, to name but a few.
Starting Price: $0 -
11
OptiMonk
OptiMonk
OptiMonk is a conversion optimization tool that turns your traffic into sales. It allows you to create, personalize and launch popups, sidebars, notification bars, and fullscreen messages, without coding. With OptiMonk, you'll earn more. Here’s how: ✔ Capture more subscribers Make less engaged visitors sign up to your email/Messenger list & convert them into sales later. ✔ Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. ✔ Increase cart value Boost your avg. order value & generate larger purchases for the same amount of traffic. ✔ Promote special offers Turn new visitors into first-time buyers and existing customers into repeat buyers. ✔ Collect feedback Value your clients by asking feedback & improve the satisfaction rate after analyzing the answers. ✔ Facilitate social sharing Build and grow social communities, and reach your prospects through social media.
Starting Price: $29.00/month -
12
Revetize
Revetize
Manage your SMS Marketing, Customer Loyalty Program, Referral Program, & Online Reviews in one platform. Revetize consolidates more than 5 different customer marketing softwares into 1. (For the price of 1) Use our omni channel drip campaign to send sms, email, voicemail and direct mail to your customers all in the same simple process.
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13
LiveCall
LiveCall
LiveCall is the most effective way to turn potential customers into qualified sales calls from 6+ touchpoints. Engaging website visitors when they’re hottest and turning them into instant or scheduled calls. Whether you’ve got a sales call center or a small inside sales team, Gain more inbound sales calls & higher revenue per call - via Widget, Forms, Lead Ads, Chatbot, mails, SMS and more. Take your call generation to the next level. LiveCall provides more than callback and call tracking. Our software give you everything you need to improve call generation, response time, sales results and efficiency of your team. Whether you’ve got a sales call center or a small inside sales team, LiveCall is the fastest and easiest way to get more qualified sales calls and drive conversion.
Starting Price: $0.29 -
14
emfluence Marketing Platform
emfluence
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.
Starting Price: $700/month -
15
Outgrow
Outgrow
Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.
Starting Price: $14/month -
16
Survey Anyplace
Survey Anyplace
Discover why companies like Capgemini, Eneco, EDF, and Bare International, as well as many midsize consulting companies and agencies, use Survey Anyplace to create assessments that return personalized advice to your respondents in the final screen, through email, or in a branded PDF report.
Starting Price: $59.00/month/user -
17
Woorise
Woorise
Woorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Woorise helps small businesses connect with an audience, collect leads, and close sales. It's an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products. Woorise integrates with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.
Starting Price: $29/month -
18
Microsoft Dynamics 365
Microsoft
Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.
Starting Price: $190 per user per month -
19
Drift
Drift
In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy.
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20
Soleadify
Soleadify
Soleadify is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Soleadify you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 43M+ companies in 100+ countries. From dentists to e-commerce stores, find businesses in hundreds of categories, and put your sales on autopilot. Soleadify is super easy to use: - Define your target niche more granularly than with any other tool - Limit searches to the specific City, Region, State or Country you're interested in - Choose local businesses, or multi-location companies. - Make sure you talk to the right contact person in your target market, by using the "job title" filter .. and tens of other filters to automate your prospecting! Leverage a database of 43M businesses, and grow your business with Soleadify!
Starting Price: $49/month -
21
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.
Starting Price: $8.99 per user per month -
22
Elementor
Elementor
The world's leading WordPress page builder. Control every aspect of your web design workflow from one place. Simple. Powerful. Flexible. Experience the power of 100% visual design. Build websites that load faster, and speed up the process of building them. The only complete design platform to offer pixel perfect design, yet produces 100% clean code. Take your design vision and turn it into a stunning custom-made website. Design forms visually, integrate them with your favorite marketing tools, and generate more traffic, leads & conversions. Thousands of developers have contributed to the Elementor open source project, building themes, add-ons, and products, further extending the functionality. Elementor was built for you. Designers, developers, marketers, and entrepreneurs. Create stunning landing pages, design a blog, customize your online store – everything is within reach!
Starting Price: $49.00 per user per year -
23
CANDDi
Campaign and Digital Intelligence
CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.
Starting Price: £149/month -
24
Autopilot
Autopilot
Autopilot is a marketing automation and customer journey software that enables businesses to acquire, nurture, and grow customers. With Autopilot, marketers and businesses can easily create personalized customer journeys, engage prospects on the right channel, automatically capture and grow leads, and track success throughout the journey. Autopilot is available for as low as $49 per month.
Starting Price: $49 per month -
25
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.
Starting Price: $895 per month
Lead Generation Software: What Does It Do?
Companies use lead generation software to power the assignment, segmentation, and capture of leads to shorten sales cycles and improve targeted marketing communication. Companies also use nurturing software to stay in touch with lead generations before they are ready to make a purchase. Numerous CRM systems (customer relationship management) provide nurturing and lead generation capabilities, while some vendors offer specific solutions for these jobs.
This guide includes the most commonly found features within lead generation systems, the kinds of buyers who will benefit most from using this software, and other considerations buyers might find useful when they’re choosing the kind of system they want.
Leads are contacts such as businesses or individuals that can potentially become customers. Leads are often collected through multiple offline and online channels including:
- Phone calls
- Direct mail
- Email marketing and sales engagement tools
- Trade shows
- Virtual events
- Website forms
Lead data is captured and distributed from online channels using lead generation software. A website visitor, for instance, could enter their email address and their name in an online form to access certain content. CRM databases record their information and distribute it to a representative to keep track of.
On the other hand, lead nurturing software streamlines and automates contacts with potential customers. If these potential customers get into the sales funnel by lead generation, lead nurturing will step in to help customers who are unsure about their readiness to buy and lead them through the sales funnel towards a purchase. Through the use of lead nurturing software, companies can stay in touch with their customers by keeping them interested in their content until they are ready to make a purchase.
Lead data can actually be quite basic, with information such as the number of employees, the name of the company, the company’s phone number, title, and name. When visitor analytics and traffic are used, more comprehensive data can be included in a lead’s profile, including pages the lead viewed, the referring website, and other pertinent information.
Once all of the customer information is captured, lead management software allows teams to track, score, and nurture leads efficiently to increase overall conversion and qualification rates.
Typical Features of a Lead Generation System
Applications vary based on which vendor a business owner chooses to buy from, but the following common features are included with most lead generation systems:
CRM Integration
Potential customer data is stored and recorded automatically into a CRM database, where it can be used for various marketing campaigns based on leads’ behavior and interests.
Social Media Integration
Social media marketing is widely used by companies as an important data source that can generate leads across many channels. LinkedIn and Twitter, two lead generation tools that are used to collect data, take it a step further to increase the quality and number of opportunities for sales representatives as well as deliver increased insights.
Customer Segmentation
Behavior, including website path and type of content being downloaded, referral sources, such as paid advertising and organic searches, and demographics like company size and job title are all used to categorize leads. They are assigned to the correct sales representative for lead and evaluation scoring.
Customer Assignment
This functionality transfers leads to the correct representative inside the company based on user-defined filters and alerts the entire team whenever new leads are captured.
CRM lead generation applications that use landing pages and online form creation tools make it simple to embed and design forms on websites to acquire information from leads.
Categories of Lead Gen Software Buyers/Users
Lead generation software can benefit almost any industry, from advertising agencies, software retailers, restaurants, and student loan providers. There are two categories of buyer segments:
- B2C – These kinds of buyers directly sell their products to customers. B2C sales cycles, on average, are relatively short. Soon after their first interaction, leads quickly turn into buyers. For instance, someone could be looking for a new pair of shoes. That person will visit a couple of online stores to find the exact pair they’re looking for at the right price. They will make an immediate purchase after they find what they’re looking for. In situations where potential customers might not become buyers right off the bat, B2C lead nurturing software could offer discount coupons or attractive offers to lure them in.
- B2B – These kinds of buyers sell their services and products to other companies instead of consumers. B2B purchases are made by several people or a buying committee as opposed to one person, which means that more promotion will be required in order to convert potential customers to buyers. Nurturing software and lead generation tools are used concurrently to lead potential consumers through the sales funnel. Many B2B companies are now utilizing sales intelligence software in order to enrich the contact data of potential customers.
Strategies for Selecting Lead Generation Software
There are a wide variety of lead generation applications to choose from. Selecting the best one to suit a particular company’s needs is dependent upon numerous factors, including the type of campaigns a business owner wishes to run, what channels they want to use to capture potential customers, and any other software needs that will assist them along the way.
After a list is compiled with the above criteria in mind, the business owner will have to evaluate many different products in order to find the right one to suit their company’s needs. Software buyers were recently surveyed across many industries to decide the best strategies for choosing lead generation software. Some of the methods included preparing proposal requests, having a lawyer review agreements, and checking merchant references.
Once a product shortlist is created that includes the functionality a company needs, the above methods can be used to evaluate and locate the product that best suits the business owner’s needs.
Possible Issues and Benefits of Lead Generation Software
There are several benefits lead generation software offers:
- Enhanced effectiveness – One of the key benefits of automation is to eliminate and reduce manual tasks, which saves staff a lot of time performing data entry and evaluating leads.
- More precise data – Data entry errors are a thing of the past because potential customer data that is collected from web forms is synced automatically with a CRM instead of using various mediums to collect data and manually entering it into a database.
- Shorter sales phases – Sales teams are alerted to new customers right away, which makes it easier for managers and reps to promptly contact leads and close sales quicker with the right information.
Companies that don’t understand how lead generation software could benefit them have the following problems:
- No plans – Companies that don’t plan for the changing needs of their businesses may make bad software buying decisions.
- No training – If employees aren’t trained properly on how to use all of the software’s features, they might miss out on lead capturing opportunities.
- Landing pages that aren’t optimized – Online forms and landing pages that are designed poorly may leave potential customers unmotivated to make a purchase.