This music video is telling a symbolic story about dramatic social and consciousness standards, that constrain people inside their minds. With lots of rules, processes that suck you into active routines and stop a feel of being alive. That's what is coming out of 'Burning Snow' song idea of G&G; sindikatas (leading hip-hop group in the Baltic's). I wanted to interpret this story and tell it in an expressive, associative way, to show these standardized behavior mechanisms as a powerful, parasitically structured live mechanism.