NielsenBeripikadong account

@Nielsen

Global consumer and media insights from Nielsen.

New York, NY
Sumali noong Agosto 2008

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  1. . is the second most popular smartphone app of 2015, with over 97 million average unique users each month

  2. 83% of respondents to a recent survey consider brand lift to be the most effective way to measure ad success

  3. From our blog: ‘Tops of 2015: U.S. Grocery’

  4. We measure media in 45 countries around the world, covering nearly 80% of global ad spend.

  5. . is helping us bring together all of our insights about consumers w/ data on 220 million respondents!

  6. Our latest retailer report shows a shift of focus toward offering a unique consumer experience in APAC. Here’s why:

  7. Shelf-stable convenient breakfast items posted 40.5% sales growth in 2015.

  8. From our blog: ‘They're Thirsty for Deals, But Millennials Won't Sacrifice Taste, Quality in their Adult Beverages’

  9. In 2015, Facebook was again the top smartphone app with Americans:

  10. 89% of respondents to a Digital Brand Effect survey plan to spend more on video advertising in 2016

  11. Did you know: We operate in 106 countries, covering more than 90% of the global population.

  12. 53% of American smartphone users use devices with Android platforms:

  13. 59% of respondents to a Digital Brand Effect survey plan to spend more on native advertising in 2016

  14. A wine’s label design is important: Some bottles hold consumers’ attention for up to 2.5x longer than others.

  15. The most-Tweeted sports minute of 2015: Super Bowl XLIX, which garnered 243,000 Tweets at 8:19 pm on Feb. 1.

  16. For wines <$20, bottles w/ brightly colored (e.g., red, orange, gold, etc.) labels grab consumers’ attention best

  17. Smartphone penetration grew to 80% of US mobile subscribers as of September 2015 from 78% at the start of the year

  18. When streaming sources remove identifying watermarks, we’re using audio files to identify how people are watching

  19. We acquired earlier this year to help clients activate big data. But how exactly do we do that?

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