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Global consumer and media insights from Nielsen.
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43% of American smartphone users use devices with iOS platforms: http://nielsn.co/SI29rp pic.twitter.com/TBwL2HlEDK
7:03 AM - Dis 29, 2015 · Mga Detalye23 retweet 6 (na) like
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@YouTube is the second most popular smartphone app of 2015, with over 97 million average unique users each month http://nielsn.co/SI29rp6 mga retweet 3 like -
83% of respondents to a recent survey consider brand lift to be the most effective way to measure ad success http://nielsn.co/vjAsYX
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We measure media in 45 countries around the world, covering nearly 80% of global ad spend. http://nielsn.co/t7Gsho
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@eXelate is helping us bring together all of our insights about consumers w/ data on 220 million respondents! http://nielsn.co/6JhJcx2 retweet 5 like -
Our latest retailer report shows a shift of focus toward offering a unique consumer experience in APAC. Here’s why: http://nielsn.co/tL3tFv
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Shelf-stable convenient breakfast items posted 40.5% sales growth in 2015. http://nielsn.co/Ma4zJ1
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From our blog: ‘They're Thirsty for Deals, But Millennials Won't Sacrifice Taste, Quality in their Adult Beverages’ http://nielsn.co/YuvEY9
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In 2015, Facebook was again the top smartphone app with Americans: http://nielsn.co/SI29rp
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89% of respondents to a Digital Brand Effect survey plan to spend more on video advertising in 2016 http://nielsn.co/vjAsYX
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Did you know: We operate in 106 countries, covering more than 90% of the global population. http://nielsn.co/t7Gsho
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53% of American smartphone users use devices with Android platforms: http://nielsn.co/SI29rp
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59% of respondents to a Digital Brand Effect survey plan to spend more on native advertising in 2016 http://nielsn.co/vjAsYX
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A wine’s label design is important: Some bottles hold consumers’ attention for up to 2.5x longer than others. http://nielsn.co/V90hkp
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The most-Tweeted sports minute of 2015: Super Bowl XLIX, which garnered 243,000 Tweets at 8:19 pm on Feb. 1. http://nielsn.co/tLGaPo
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For wines <$20, bottles w/ brightly colored (e.g., red, orange, gold, etc.) labels grab consumers’ attention best http://nielsn.co/V90hkp
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Smartphone penetration grew to 80% of US mobile subscribers as of September 2015 from 78% at the start of the year http://nielsn.co/SI29rp
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When streaming sources remove identifying watermarks, we’re using audio files to identify how people are watching http://nielsn.co/cKyfyZ
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We acquired
@eXelate earlier this year to help clients activate big data. But how exactly do we do that? http://nielsn.co/6JhJcx11 retweet 10 like
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